Redefining Tradition: A Critical Examination of Recruitment Strategies and Institutional Policies for Nontraditional Undergraduate Students at Private Catholic Colleges and Universities

This study explores how private Catholic colleges and universities in large metropolitan areas within the United States recruit nontraditional undergraduate students and develop supporting institutional policies resulting in reduced matriculation barriers. As traditional student populations decline, understanding and addressing the needs of nontraditional students becomes crucial in achieving institutional sustainability, diversity, and mission alignment. Using an evaluation research methodology, this study draws on in-depth interviews, surveys, and document analysis, to investigate and analyze recruitment strategies, institutional policies, and their alignment with university mission initiatives. This dissertation in practice aims to provide recommendations to colleges and universities for enhancing enrollment initiatives and policies geared toward nontraditional undergraduate students, reducing barriers to matriculation, and promoting overall institutional success. These findings offer valuable insights to enrollment and recruitment leaders seeking to promote inclusivity and achieve mission-driven strategic goals in today’s evolving educational environment.

Grantor dc:publisher

Creighton University

Year dc:date.issued

2026

Author dc:creator

• Guerra, Janine, Nicole

Advisor dc:contributor.advisor

• Young, Jr., Wayne

• higher education
• institutional policies
• matriculation barriers
• nontraditional students
• recruitment strategies
• undergraduate education

Statement dc:rights

• Copyright is retained by the Author. A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.

Language dc:language.iso

en_US

Repository record dc:identifier.uri

https://cdr.creighton.edu/handle/10504/165633

OAI identifier oai:identifier

oai:cdr.creighton.edu:10504/165633