Rhetorical Influence on Collective Efficacy

The landscape of virtual organizations in a post-COVID-19 environment hasincreased the complexity of our communication within the workplace. Collective efficacy, or the shared belief in an organization to accomplish tasks, has become pivotal in determining effectiveness of organization in a virtual environment, which was commonly linked to persuasive communication. Therefore, organizations need to increase their knowledge of rhetorical communication and its persuasive techniques to assist with shaping collective efficacy. Understanding the factors that shape collective efficacy has become crucial for optimizing organizational performance and cohesion through rhetorical communication. This study investigated the leaders’ lived experiences and perceptions and the impact of rhetorical strategies on developing and enhancing collective efficacy within a virtual organization. The study is a qualitative phenomenological study. Through interviews, the study assesses leaders’ lived experiences and perceptions of rhetorical strategies within a virtual environment. Keywords: collective efficacy, virtual organization, rhetorical strategies, phenomenology

Grantor dc:publisher

Creighton University

Year dc:date.issued

2024

Author dc:creator

• Johnson Jr, Dwight George

Advisors dc:contributor.advisor

• Ford, Debra J.
• Martin Jr., James R.

Statement dc:rights

• Copyright is retained by the Author. A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.

Language dc:language.iso

en_US

Repository record dc:identifier.uri

https://cdr.creighton.edu/handle/10504/154050

OAI identifier oai:identifier

oai:cdr.creighton.edu:10504/154050