A Case Study: An Examination of Historically Black Colleges and Universities' Recruitment of Non - Black Students

<p>This qualitative case study examined a Historically Black College or University (HBCU) recruitment practices that consolidated with Predominantly White Institutions (PWI) and the new HBCUs effort to increase non-Black students' enrollment. The purpose of this study is to examine the institutional recruitment practices, recruiting practices that target non-Black students, and non-Black students' perception of their recruitment experience. There is an extensive amount of literature regarding recruitment practices; however, literature regarding recruiting practices for non-Black at an HBCU is limited.</p> <p>The study participants included three Admissions Recruiters, an Associate Director of Admissions, a Vice President for Enrollment Management, and twenty-three non-Black students at the Southeast HBCU. Interviews were conducted with the Admission Recruiters, Associate Director of Admissions, and the Vice President for Enrollment Management; a survey was conducted with the non-Black students who attended the HBCU. This study findings and implications indicate that more recruitment efforts are needed to target non-Black students at an HBCU. Also, recommendations for future research on non-Black students' interests in attending HBCU, specific recruitment practices at HBCUs to target non-Black students, and Black students' perception of diversifying HBCUs are discussed at the end of the study.</p>

Name thesis:degree_name

Doctor of Education

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Teacher Education

Year dc:date.available

2021

Author dc:creator

• Alexander, Viola

Contributors dc:contributor

• Dr. Tina Butcher
• Dr. Jennifer Lovelace
• Dr. Margie Yates

• Historically Black College or University
• HBCU
• Predominantly White Institutions
• PWI
• Non-Black Students
• Southeast HBCU
• Education
• Educational Assessment, Evaluation, and Research
• Educational Leadership
• Higher Education

Language dc:language

English

Repository record dc:identifier

https://csuepress.columbusstate.edu/theses_dissertations/457

OAI identifier oai:identifier

oai:csuepress.columbusstate.edu:theses_dissertations-1459