This qualitative case study examined a Historically Black College or University (HBCU) recruitment practices that consolidated with Predominantly White Institutions (PWI) and the new HBCUs effort to increase non-Black students' enrollment. The purpose of this study is to examine the institutional recruitment practices, recruiting practices that target non-Black students, and non-Black students' perception of their recruitment experience. There is an extensive amount of literature regarding recruitment practices; however, literature regarding recruiting practices for non-Black at an HBCU is limited.
The study participants included three Admissions Recruiters, an Associate Director of Admissions, a Vice President for Enrollment Management, and twenty-three non-Black students at the Southeast HBCU. Interviews were conducted with the Admission Recruiters, Associate Director of Admissions, and the Vice President for Enrollment Management; a survey was conducted with the non-Black students who attended the HBCU. This study findings and implications indicate that more recruitment efforts are needed to target non-Black students at an HBCU. Also, recommendations for future research on non-Black students' interests in attending HBCU, specific recruitment practices at HBCUs to target non-Black students, and Black students' perception of diversifying HBCUs are discussed at the end of the study.
","abstract_html":"<p>This qualitative case study examined a Historically Black College or University (HBCU) recruitment practices that consolidated with Predominantly White Institutions (PWI) and the new HBCUs effort to increase non-Black students' enrollment. The purpose of this study is to examine the institutional recruitment practices, recruiting practices that target non-Black students, and non-Black students' perception of their recruitment experience. There is an extensive amount of literature regarding recruitment practices; however, literature regarding recruiting practices for non-Black at an HBCU is limited.</p> <p>The study participants included three Admissions Recruiters, an Associate Director of Admissions, a Vice President for Enrollment Management, and twenty-three non-Black students at the Southeast HBCU. Interviews were conducted with the Admission Recruiters, Associate Director of Admissions, and the Vice President for Enrollment Management; a survey was conducted with the non-Black students who attended the HBCU. This study findings and implications indicate that more recruitment efforts are needed to target non-Black students at an HBCU. Also, recommendations for future research on non-Black students' interests in attending HBCU, specific recruitment practices at HBCUs to target non-Black students, and Black students' perception of diversifying HBCUs are discussed at the end of the study.</p>","abstract_has_math":false,"creators":["Alexander, Viola"],"institution":null,"degree_name":"Doctor of Education","degree_level":"Dissertation","degree_discipline":"Teacher Education","degree_department":null,"school":null,"contributors":["Dr. Tina Butcher","Dr. Jennifer Lovelace","Dr. Margie Yates"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2021,"date_issued":"2021-04-16T07:00:00Z","date_published":"2021-04-16T07:00:00Z","updated_at":"2026-07-24T01:45:08Z","subjects":["Historically Black College or University","HBCU","Predominantly White Institutions","PWI","Non-Black Students","Southeast HBCU","Education","Educational Assessment, Evaluation, and Research","Educational Leadership","Higher Education"],"languages":["English"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://csuepress.columbusstate.edu/theses_dissertations/457","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Dr. Tina Butcher","Dr. Jennifer Lovelace","Dr. Margie Yates"]},{"key":"dc:creator","label":"Author","values":["Alexander, Viola"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2022-01-24T08:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Teacher Education"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Doctor of Education"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Historically Black College or University","HBCU","Predominantly White Institutions","PWI","Non-Black Students","Southeast HBCU","Education","Educational Assessment, Evaluation, and Research","Educational Leadership","Higher Education"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://csuepress.columbusstate.edu/theses_dissertations/457"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This qualitative case study examined a Historically Black College or University (HBCU) recruitment practices that consolidated with Predominantly White Institutions (PWI) and the new HBCUs effort to increase non-Black students' enrollment. The purpose of this study is to examine the institutional recruitment practices, recruiting practices that target non-Black students, and non-Black students' perception of their recruitment experience. There is an extensive amount of literature regarding recruitment practices; however, literature regarding recruiting practices for non-Black at an HBCU is limited.
The study participants included three Admissions Recruiters, an Associate Director of Admissions, a Vice President for Enrollment Management, and twenty-three non-Black students at the Southeast HBCU. Interviews were conducted with the Admission Recruiters, Associate Director of Admissions, and the Vice President for Enrollment Management; a survey was conducted with the non-Black students who attended the HBCU. This study findings and implications indicate that more recruitment efforts are needed to target non-Black students at an HBCU. Also, recommendations for future research on non-Black students' interests in attending HBCU, specific recruitment practices at HBCUs to target non-Black students, and Black students' perception of diversifying HBCUs are discussed at the end of the study.
"]},{"key":"dc:title","label":"Title","values":["A Case Study: An Examination of Historically Black Colleges and Universities' Recruitment of Non - Black Students"]}]}],"canonical_facts":{"dc:contributor":["Dr. Tina Butcher","Dr. Jennifer Lovelace","Dr. Margie Yates"],"dc:creator":["Alexander, Viola"],"dc:date.available":["2022-01-24T08:00:00Z"],"dc:description.abstract":["This qualitative case study examined a Historically Black College or University (HBCU) recruitment practices that consolidated with Predominantly White Institutions (PWI) and the new HBCUs effort to increase non-Black students' enrollment. The purpose of this study is to examine the institutional recruitment practices, recruiting practices that target non-Black students, and non-Black students' perception of their recruitment experience. There is an extensive amount of literature regarding recruitment practices; however, literature regarding recruiting practices for non-Black at an HBCU is limited.
The study participants included three Admissions Recruiters, an Associate Director of Admissions, a Vice President for Enrollment Management, and twenty-three non-Black students at the Southeast HBCU. Interviews were conducted with the Admission Recruiters, Associate Director of Admissions, and the Vice President for Enrollment Management; a survey was conducted with the non-Black students who attended the HBCU. This study findings and implications indicate that more recruitment efforts are needed to target non-Black students at an HBCU. Also, recommendations for future research on non-Black students' interests in attending HBCU, specific recruitment practices at HBCUs to target non-Black students, and Black students' perception of diversifying HBCUs are discussed at the end of the study.
"],"dc:identifier":["https://csuepress.columbusstate.edu/theses_dissertations/457"],"dc:language":["English"],"dc:subject":["Historically Black College or University","HBCU","Predominantly White Institutions","PWI","Non-Black Students","Southeast HBCU","Education","Educational Assessment, Evaluation, and Research","Educational Leadership","Higher Education"],"dc:title":["A Case Study: An Examination of Historically Black Colleges and Universities' Recruitment of Non - Black Students"],"thesis:degree_discipline":["Teacher Education"],"thesis:degree_level":["Dissertation"],"thesis:degree_name":["Doctor of Education"]},"updated_at":"2026-07-24T01:45:08Z"}