California Bookstores: Passion and Profit

<p>California Bookstores reviews independent booksellers’ current relationship between passion and profit in the context of challenges faced by the modern bookstore. Based on interviews from nine booksellers in California, the findings demonstrate strong ties between passion and profit. Independent booksellers dedicate capacity for resilience, dedication to core values such as responsibility to the store community and the community at large, and skilled use of retailer tools such as merchandising to promote their values while gathering profit.</p>

Name thesis:degree_name

Management, MAM

Level thesis:degree_level

Open Access Master's Thesis

Discipline thesis:degree_discipline

Peter F. Drucker and Masatoshi Ito Graduate School of Management

Year dc:date.available

2022

Author dc:creator

• Jaech, Scout

Contributors dc:contributor

• Jay Prag

• independent bookstores
• merchandising
• profit
• values

Repository record dc:identifier

https://scholarship.claremont.edu/cgu_etd/442

OAI identifier oai:identifier

oai:scholarship.claremont.edu:cgu_etd-1473