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Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 78 for “"merchandising"”.
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Fashion Merchandising: An Augmented Reality
… accessible to the people. The future of fashion merchandising is to exploit AR platforms further, to make the whole buying experience digital. There is a lot of potential for AR not only in fashion merchandising on online platforms but also in the showrooms. But it is to be remembered, that this …
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Produce merchandising in a retailer cooperative
Thesis (M.A.)--Michigan State College of Agriculture and Applied Science. Dept. of General Business, 1954
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Nutrient analysis of the beef alternative merchandising cuts
… were fabricated into the Beef Alternative Merchandising (BAM) cuts, as described by the Beef Innovations Group of the National Cattlemen's Beef Association (NCBA), at Colorado State University Meat Laboratory. Cuts from both sides of the carcass were randomly designated for use in obtaining …
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A Financial Analysis of Selected Major Merchandising Corporations, 1926-1960
Made available in DSpace on 2014-12-09T17:52:32Z (GMT). No. of bitstreams: 1 6402986.pdf: 8634612 bytes, checksum: 2a2c258b4b0853064f9f57316908d0be (MD5) Previous issue date: 1963
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Los desafíos de la internacionalización en el merchandising “El caso de Objetos Elementales”
Muchas empresas buscan una nueva oportunidad en los mercados externos, a través de la internacionalización, cuando los mercados se saturan o bien para diversificar riesgos. Un desafío particular que enfrentan las empresas de la Argentina, un país con una economía muy volátil y poco integrada al …
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INTERNAL AND EXTERNAL INFLUENCES ON PROGRAM-LEVEL CURRICULUM DEVELOPMENT IN HIGHER EDUCATION FASHION MERCHANDISING PROGRAMS
… development in higher education fashion merchandising programs. More specifically what impacts the curriculum and if skill standard(s) and/or competency list(s), are used when developing program-level curriculum for higher education fashion merchandising programs. Descriptive research …
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A quantitative analysis of Augmented Reality visual merchandising on online purchase intention: A consumer neuroscience approach
… study is to explore how newer methods of visual merchandising can influence consumer purchase intentions, paying particular attention to Augmented Reality (AR) and how its inclusion in the online shopping industry could mark a pivotal change. The study addresses present difficulties in online …
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El merchandising visual en la decisión de compra, mediante la experiencia del consumidor en tiendas oftalmológicas de Lima moderna: caso GMO
… llevar a cabo una investigación centrada en el Merchandising Visual y su impacto en la decisión de compra, a través de la experiencia del consumidor en tiendas oftalmológicas de Lima Moderna, específicamente en el caso de GMO. En este estudio, el Merchandising Visual se ha desglosado en cinco …
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"To integrate or to differentiate?" - Towards resolving a multi-channel dilemma investigation of the effects of channel integration strategies on consumers' evaluations of multi-channel utility and their adoption of multi-channel shopping
… creating factors - fulfillment integration and merchandising similarity. Integrated fulfillment refers to consumer perceptions about the existence of logistical links between the channels, which create purchasing process benefits that enable a customer to use the two channels interchangeably. …
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An investigation into the influence of quality and standardisation of merchandising activities in grocery retailing chains on impulse purchasing in the Durban area
Dissertation submitted in partial compliance with the requirements for the Degree of Master of Technology: Marketing, Technikon Natal, Durban, South Africa, 2001.
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Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Home Furnishing Products
A number of lifestyle merchandising and advertising strategies are being used in the home furnishings industry. However, there is limited research regarding the effectiveness of these strategies. The purpose of this study was to explore consumers' attitudes toward the lifestyle concept. Analyses of …
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Internal organization and management of fresh produce marketing in retail supermarket chains: implications for marketing specialty produce
… with the person most responsible for produce merchandising within each chain. Interviewees were asked to discuss management positions and operations and produce procurement and merchandising practices. Results of the interviews provided for a generalization of management structures within …
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Level of Importance and Frequency of Use of Clothing and Textiles Curriculum Elements in Apparel Marketing
… of apparel marketing, specifically related to merchandising.
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Investigación y propuesta de estrategias de ejecución en el punto de venta, para productos de consumo masivo en el Canal Hogar, en la ciudad de Mar del Plata
El Marketing, el Merchandising y el Management han sido adaptados al lenguaje y a las necesidades de las pequeñas empresas o comercios. Desde el conocimiento profundo del marketing y del cliente, pasando por dónde ubicar y cómo diseñar el punto de venta, cómo aplicar las técnicas de merchandising …
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The evaluation, adoption and diffusion of electronic data interchange (EDI) by retail firms operating in South Africa
… of the retail industry are customer service and merchandising. Customer service entails meeting customer needs and wants, while merchandising is the art of selecting the combination of goods that meets those needs and wants. One of the strategies open to retailers is to move in the direction of …
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California Bookstores: Passion and Profit
… large, and skilled use of retailer tools such as merchandising to promote their values while gathering profit.</p>
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