Da luogo a logo. Trasformazioni dell’identità visiva in Sardegna

The work explores the interactions between places and visual identities: from heraldry to the flags , to the trademarks and logos of today's" destinations" , the term which are marked the places considered as tourist targets. The logo - the icon by which a power asserts its authority - is an ambivalent element : it needs to be strong and repeateble, but its synthesis is intrinsically adaptive. An object of modernity, that always more frequently, in a world that points to homogeneisation, is not the result but the first constituent of an identity - not only cultural, but even physical, architectural , geographical - increasingly weak. Following a discussion on international practices , the work focuses on Sardinia, a sensitive territory where sensitive history and modernity meet, often with a critical outcoming. In this context some projects having the communication of the places on the island are presented.

Grantor dc:publisher

Università degli Studi di Cagliari

Year dc:date

2015

Author dc:creator

• ASILI, STEFANO

• Sardegna
• Sardinia
• brand
• design
• destination
• grafica
• graphic
• logo
• tourism
• Settore ICAR/13 - Disegno Industriale

Statement dc:rights

• info:eu-repo/semantics/openAccess
• license:Non specificato

Language dc:language

ita

Handle dc:identifier

http://hdl.handle.net/11584/266858

OAI identifier oai:identifier

oai:iris.unica.it:11584/266858