{"id":{"repo_id":"cagliari","oai_identifier":"oai:iris.unica.it:11584/266858"},"canonical_url":"https://search.dev.ndltd.org/etd/cagliari/oai:iris.unica.it:11584/266858","repository":{"repo_id":"cagliari","name":"Università di Cagliari","base_url":"https://iris.unica.it/oai/request"},"display":{"title":"Da luogo a logo. Trasformazioni dell’identità visiva in Sardegna","abstract":"The work explores the interactions between places and visual identities: from heraldry to the flags , to the trademarks and logos of today's\" destinations\" , the term which are marked the places considered as tourist targets. The logo - the icon by which a power asserts its authority - is an ambivalent element : it needs to be strong and repeateble, but its synthesis is intrinsically adaptive. An object of modernity, that always more frequently, in a world that points to homogeneisation, is not the result but the first constituent of an identity - not only cultural, but even physical, architectural , geographical - increasingly weak. Following a discussion on international practices , the work focuses on Sardinia, a sensitive territory where sensitive history and modernity meet, often with a critical outcoming. In this context some projects having the communication of the places on the island are presented.","abstract_html":"The work explores the interactions between places and visual identities: from heraldry to the flags , to the trademarks and logos of today&#x27;s&quot; destinations&quot; , the term which are marked the places considered as tourist targets. The logo - the icon by which a power asserts its authority - is an ambivalent element : it needs to be strong and repeateble, but its synthesis is intrinsically adaptive. An object of modernity, that always more frequently, in a world that points to homogeneisation, is not the result but the first constituent of an identity - not only cultural, but even physical, architectural , geographical - increasingly weak. Following a discussion on international practices , the work focuses on Sardinia, a sensitive territory where sensitive history and modernity meet, often with a critical outcoming. In this context some projects having the communication of the places on the island are presented.","abstract_has_math":false,"creators":["ASILI, STEFANO"],"institution":"Università degli Studi di Cagliari","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-05-18","date_published":"2015-05-18","updated_at":"2026-07-24T01:30:09Z","subjects":["Sardegna","Sardinia","brand","design","destination","grafica","graphic","logo","tourism","Settore ICAR/13 - Disegno Industriale"],"languages":["ita"],"rights":["info:eu-repo/semantics/openAccess","license:Non specificato"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/11584/266858","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["ASILI, STEFANO"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2015-05-18"]},{"key":"dc:publisher","label":"Institution","values":["Università degli Studi di Cagliari"]},{"key":"dc:relation","label":"Dc Relation","values":["numberofpages:252"]},{"key":"dc:type","label":"Dc Type","values":["info:eu-repo/semantics/doctoralThesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Sardegna","Sardinia","brand","design","destination","grafica","graphic","logo","tourism","Settore ICAR/13 - Disegno Industriale"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["ita"]},{"key":"dc:rights","label":"Dc Rights","values":["info:eu-repo/semantics/openAccess","license:Non specificato"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/11584/266858"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["The work explores the interactions between places and visual identities: from heraldry to the flags , to the trademarks and logos of today's\" destinations\" , the term which are marked the places considered as tourist targets. The logo - the icon by which a power asserts its authority - is an ambivalent element : it needs to be strong and repeateble, but its synthesis is intrinsically adaptive. An object of modernity, that always more frequently, in a world that points to homogeneisation, is not the result but the first constituent of an identity - not only cultural, but even physical, architectural , geographical - increasingly weak. Following a discussion on international practices , the work focuses on Sardinia, a sensitive territory where sensitive history and modernity meet, often with a critical outcoming. In this context some projects having the communication of the places on the island are presented."]},{"key":"dc:title","label":"Title","values":["Da luogo a logo. 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