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Baylor University.

The language of early-stage entrepreneurship : strategic communication in venture evaluation contexts.

Abstract

dc:description.abstract

Early-stage ventures must persuade resource holders with limited information and brief interactions, making language a critical yet underexamined factor in entrepreneurial success. This dissertation examines how language complexity, adaptability, and alignment influence investor evaluations in venture competitions. Using computational text analysis and statistical modeling, the study assesses whether clarity improves perceived competence, whether entrepreneurs’ framing of the venture path and direction signals adaptability, and whether linguistic convergence with investors enhances funding outcomes. The findings show that simplified language, strategic narrative framing, and alignment with stakeholder discourse improve evaluations. Language emerges as a strategic asset used to signal legitimacy, reduce perceived risk, and mobilize support. The research offers scalable tools for analyzing entrepreneurial communication and provides a framework for understanding how founders craft messages to align with evaluators and secure early-stage resources.

Degree

thesis:*
Name thesis:degree_name
Ph.D.
Level thesis:degree_level
Doctoral
Grantor
Baylor University.
Year dc:date.issued
2025

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Suárez, Jaime Andres, 1978-
Advisor dc:contributor.advisor
  • Klein, Peter G.

Subjects

dc:subject × 9

Rights

dc:rights
Statement dc:rights
  • Baylor University works are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.
Language dc:language.iso
en

Identifiers

dc:identifier.*
Handle dc:identifier.uri
https://hdl.handle.net/2104/13915
OAI identifier oai:identifier
oai:baylor-ir.tdl.org:2104/13915

Chain of custody

source
Harvested from
Baylor University
Base URL
baylor-ir.tdl.org/server/oai/request
Last updated
2026-07-24
Source record
OAI-PMH GetRecord
citation

Suárez, Jaime Andres, 1978-. The language of early-stage entrepreneurship : strategic communication in venture evaluation contexts.. Doctoral thesis, Baylor University., 2025. https://hdl.handle.net/2104/13915