The (mis)representation of interracial couples in television advertisements

Interracial couples are becoming more common, but they still face stigmatization and discrimination. The present study aimed to gain a preliminarily understanding of if and how interracial couples are represented in television advertisements. This study performed a content analysis of 543 couples in television advertisements from 2019 for differences in representation and portrayal between interracial and intraracial relationships. All advertisements were taken from three different networks within one conglomerate. Findings suggest that interracial relationships are overrepresented. However, interracial couples are found at further distances from each other, a relationship between nonwhite males and white females are underrepresented within interracial relationships, and zero interracial relationships are portrayed on Disney channel. The potential effects of this representation and portrayal are driven by cultivation theory and social cognitive theory.

Grantor dc:publisher

University of Alabama Libraries

Year dc:date.issued

2020

Author dc:creator

• Hackenmueller, Erin

Advisor dc:contributor.advisor

• Holiday, Steven

Contributors dc:contributor

• Brown, Kenon A.
• Pederson, Joshua R.

• Communication

Statement dc:rights

• All rights reserved by the author unless otherwise indicated.

Language dc:language.iso

en_US, English

Dc Identifier Other

u0015_0000001_0003583
Hackenmueller_alatus_0004M_14115

OAI identifier oai:identifier

oai:ir.ua.edu:123456789/6982