{"id":{"repo_id":"alabama","oai_identifier":"oai:ir.ua.edu:123456789/6982"},"canonical_url":"https://search.dev.ndltd.org/etd/alabama/oai:ir.ua.edu:123456789/6982","repository":{"repo_id":"alabama","name":"University of Alabama","base_url":"https://ir-api.ua.edu/oai/request"},"display":{"title":"The (mis)representation of interracial couples in television advertisements","abstract":"Interracial couples are becoming more common, but they still face stigmatization and discrimination. The present study aimed to gain a preliminarily understanding of if and how interracial couples are represented in television advertisements. This study performed a content analysis of 543 couples in television advertisements from 2019 for differences in representation and portrayal between interracial and intraracial relationships. All advertisements were taken from three different networks within one conglomerate. Findings suggest that interracial relationships are overrepresented. However, interracial couples are found at further distances from each other, a relationship between nonwhite males and white females are underrepresented within interracial relationships, and zero interracial relationships are portrayed on Disney channel. The potential effects of this representation and portrayal are driven by cultivation theory and social cognitive theory.","abstract_html":"Interracial couples are becoming more common, but they still face stigmatization and discrimination. The present study aimed to gain a preliminarily understanding of if and how interracial couples are represented in television advertisements. This study performed a content analysis of 543 couples in television advertisements from 2019 for differences in representation and portrayal between interracial and intraracial relationships. All advertisements were taken from three different networks within one conglomerate. Findings suggest that interracial relationships are overrepresented. However, interracial couples are found at further distances from each other, a relationship between nonwhite males and white females are underrepresented within interracial relationships, and zero interracial relationships are portrayed on Disney channel. The potential effects of this representation and portrayal are driven by cultivation theory and social cognitive theory.","abstract_has_math":false,"creators":["Hackenmueller, Erin"],"institution":"University of Alabama Libraries","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":["Brown, Kenon A.","Pederson, Joshua R."],"advisors":["Holiday, Steven"],"committee_chairs":[],"committee_members":[],"year":2020,"date_issued":"2020","date_published":"2020","updated_at":"2026-07-27T18:44:27Z","subjects":["Communication"],"languages":["en_US","English"],"rights":["All rights reserved by the author unless otherwise indicated."],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["u0015_0000001_0003583","Hackenmueller_alatus_0004M_14115"],"render_values":[{"text":"u0015_0000001_0003583","href":null,"code":true},{"text":"Hackenmueller_alatus_0004M_14115","href":null,"code":true}]}]},"links":{"outbound_url":"http://ir.ua.edu/handle/123456789/6982","outbound_label":"Repository record","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Brown, Kenon A.","Pederson, Joshua R."]},{"key":"dc:contributor.advisor","label":"Advisor","values":["Holiday, Steven"]},{"key":"dc:contributor.other","label":"Dc Contributor Other","values":["University of Alabama Tuscaloosa"]},{"key":"dc:creator","label":"Author","values":["Hackenmueller, Erin"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2020-09-30T17:23:52Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2020-09-30T17:23:52Z"]},{"key":"dc:date.issued","label":"Date","values":["2020"]},{"key":"dc:publisher","label":"Institution","values":["University of Alabama Libraries"]},{"key":"dc:type","label":"Dc Type","values":["thesis","text"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Communication"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]},{"key":"dc:rights","label":"Dc Rights","values":["All rights reserved by the author unless otherwise indicated."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["u0015_0000001_0003583","Hackenmueller_alatus_0004M_14115"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://ir.ua.edu/handle/123456789/6982"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Electronic Thesis or Dissertation"]},{"key":"dc:description.abstract","label":"Abstract","values":["Interracial couples are becoming more common, but they still face stigmatization and discrimination. The present study aimed to gain a preliminarily understanding of if and how interracial couples are represented in television advertisements. This study performed a content analysis of 543 couples in television advertisements from 2019 for differences in representation and portrayal between interracial and intraracial relationships. All advertisements were taken from three different networks within one conglomerate. Findings suggest that interracial relationships are overrepresented. However, interracial couples are found at further distances from each other, a relationship between nonwhite males and white females are underrepresented within interracial relationships, and zero interracial relationships are portrayed on Disney channel. The potential effects of this representation and portrayal are driven by cultivation theory and social cognitive theory."]},{"key":"dc:format.medium","label":"Dc Format Medium","values":["electronic"]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["The (mis)representation of interracial couples in television advertisements"]}]}],"canonical_facts":{"dc:contributor":["Brown, Kenon A.","Pederson, Joshua R."],"dc:contributor.advisor":["Holiday, Steven"],"dc:contributor.other":["University of Alabama Tuscaloosa"],"dc:creator":["Hackenmueller, Erin"],"dc:date.accessioned":["2020-09-30T17:23:52Z"],"dc:date.available":["2020-09-30T17:23:52Z"],"dc:date.issued":["2020"],"dc:description":["Electronic Thesis or Dissertation"],"dc:description.abstract":["Interracial couples are becoming more common, but they still face stigmatization and discrimination. The present study aimed to gain a preliminarily understanding of if and how interracial couples are represented in television advertisements. This study performed a content analysis of 543 couples in television advertisements from 2019 for differences in representation and portrayal between interracial and intraracial relationships. All advertisements were taken from three different networks within one conglomerate. Findings suggest that interracial relationships are overrepresented. However, interracial couples are found at further distances from each other, a relationship between nonwhite males and white females are underrepresented within interracial relationships, and zero interracial relationships are portrayed on Disney channel. 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