Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 42 for “"message framing"”.
-
The Effects of Moral Message Framing on Political Ideology
… However, ideologically congruent moral message framing has been shown to moderate attitudes towards climate change and may provide a method to reduce polarization and moderate extreme attitudes. The current study attempted to broaden previous findings to investigate whether moral message …
-
Content analysis of developmental assets in HIV/AIDS message framing
… could be used to conceptualise HIV/AIDS message framing. LoveLife media messages (as gain-framed HIV/AIDS prevention messages) were purposefully sampled. Qualitative content analysis allowed loveLife media messages to be analysed through coding, categorisation and memoing. The analysis …
-
Gender Justice in Environmental Communication: Exploring the Impact of Message Framing
… explored how individuals perceived four gendered messages about a program regarding a climate action initiative. Elicitation interviews revealed themes of trust and empowerment influenced by the gendered nature of the messages. Participants generally favored feminine messages, suggesting their …
-
The effect of message framing on initial choices, satisfaction, and ongoing engagement
… to customers. These images should make the message easier to process, thereby increasing liking for the product and certainty of expectations. In a series of experiments, I demonstrate that images do indeed increase certainty of preference estimates, both within and between respondents, but …
-
Message framing and physical activity: One size fits all versus a tailored approach
<p>Message framing (i.e., emphasis on gains or losses) is a communication strategy that has been used to promote physical activity (PA). Previous research has led to inconsistent results regarding the persuasive effect of gains and losses. The purpose of this dissertation was to explore whether a …
-
Effect of Message Framing on Reactions to Feedback Messages, Moderated by Regulatory Focus
… by examining how regulatory focus and message framing potentially interact to influence recipient's attitudes towards and recall of performance feedback recommendations. Participants were 221 undergraduates. Participant's chronic regulatory focus orientation was measured in phase 1. In …
-
Preventive Behaviors for Cognitive Health Maintenance: Understanding the Role of Message Framing and Involvement
… therefore aimed at evaluating the effect of message framing and involvement on intention to engage in preventive behaviors. Methods: The study was an experimental, cross-sectional factorial survey design consisting of two factors each with two levels: (a) Message-framing (positive-framing and …
-
The Influence of Message Framing on Engagement with a Mobile Application for Motivating Exercise
… MyWalk delivers timely, tailored feedback messages intended to persuade additional brisk walking. An experiment was conducted to explore how message framing impacts application usage using participants who downloaded the application from an online app store. Author Keywords: Engagement, …
-
How Message Framing and Activating Constructs Reduce Psychological Distance: Strengthening Connections Between Supporters and Beneficiaries
… These studies examine how companies design messages or campaigns to highlight their role in social efforts, often positioning the company as the central actor with minimal stakeholder involvement. Another stream focuses on customer support for company-led social initiatives. This line of …
-
The effects of message framing within the stages of change on smoking cessation intentions and behaviors
Thesis (M.A.)--Michigan State University. Communication, 2010
-
Message Framing, Source, and Personality in Older Adults' Perceptions and Behavioral Intentions with AI-driven Healthcare Treatment Recommendations
… technology. This study examined the impact of message framing (gain vs. loss), message source (AI, human provider, or a combination of the two), and personality traits on older adults' trust in AI-driven healthcare recommendations and their predicted adherence to treatment plans. Grounded in …
-
The Effect of Message Framing on Parents of Youth Athletes Attitudes Toward Messages Promoting Healthy Athletic Training Recommendations
… were sampled and randomly exposed to educational messages advocating for the adoption of these recommended sport behaviors. These messages were framed according to the tenets of Prospect Theory (Kahneman & Tversky, 1979) in order to test the impact of message framing on the beliefs that parents …
-
Responding to organizational crisis: The role of crisis communication message framing and communication information processing to protect organizational credibility
This research studied the impact of communication message framing (rational vs. emotional) and consumer’s information processing system (systematic vs. heuristic) on organizational credibility during a crisis. The different emotions induced by different message framings influences consumers’ …
-
Persuading college students to refrain from abusing energy drinks : a test of message framing, argument type, and cognitive load.
… study examines the impact of persuasion (i.e., message framing and argument type) and cognitive load on susceptibility, perceived likelihood, and perceived benefit of energy drink and alcohol mixed with energy drink consumption, as well as healthy beverage selection. This experiment was a 2 …
-
Imagine this: a test of imagination, message framing and reference-level on attitude, self-efficacy and intention to perform exercise
… exercise, quitting smoking). Sometimes these messages are designed to emphasize negative outcomes associated with inaction (i.e., loss-framed messages), while other messages emphasize positive outcomes associated with behavior change (i.e., gain-framed messages). Message designers also choose …
-
Motivating Community Attendance: The Role of Self-Determination Theory and Message Framing, with Moderating Effects of Organizational Credibility and Community Attachment
… study explored the impacts of motivational messages on a parents’ intention for their family to attend a hypothetical community Snow Day event hosted by the local County parks and recreation division. Grounded in self-determination theory (Ryan & Deci, 2000), message frame theory (Rothman & …
-
An investigation of the effects of mood, type and level of involvement characterizing consumer products and message framing on advertising effectiveness
… two ad content factors (product involvement and message framing) on attitudinal judgments toward advertisements and products. The purpose of experiment one was to examine whether the type (cognitive or affective) and level (high or low) of involvement that characterize consumer products moderate …
-
Quantifying the Impact of Message Framing on Consumer Attitudes Towards the Consumption of Meat Products in Cape Town: A Consumer Neuroscience Approach
… This study compared positive and negative message framing strategies in social marketing advertisements that aimed to encourage a reduction in meat consumption. This project explored how each strategy influences consumers' attitudes toward the recommended behaviour and investigated the role …
-
Essays on Peer to Peer Lending
… the P2P lending market in China. Drawing on Message framing and signaling theory, we first examines the extent to which message framing is associated with funding outcomes receive in the context of P2P lending and whether positive message framing reinforces the positive impact of credit …
Page 1 of 3