Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 241 for “"influencers"”.
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IDENTIFYING INFLUENCERS FOR PSYOP
… an audience he or she can influence and a set of influencers from which he or she receives information. U.S. Psychological Operations (PSYOP) personnel focus on influencing foreign target audiences in their audience’s own language but have been slow to adapt to the use of social media as a means …
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Women Supporting Women: Lifestyle Influencers and Branded Femininity
Influencer is a term used to refer to a digital content creator who has successfully monetized their social media brand. These individuals are self-branders who see social and economic returns in exchange for their supposedly authentic self-presentations (Abidin 2015; Duffy 2017; Hearn 2008). These …
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Social Media Influencers and Artificial Intelligence: Opportunities and Challenges
This study examines social media influencers’ (SMIs) perceptions of the role of artificial intelligence (AI) in advancing their relationships with followers, their views of the opportunities/dangers of AI in assuring their authenticity, and their perspectives towards virtual SMIs in terms of …
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Exploring customer engagement with Instagram influencers, post Covid-19
… Instagram between the relationship of users and Influencers. It also investigated changes in customer engagement due to COVID-19 restrictions with respect to the variables trust, interactivity, virtual experience, and visual display of content.<br/><br/>Method: The study was designed to …
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A large-scale study of fashion influencers on Twitter
… thesis presents a large-scale study of fashion influencers on Twitter and proposes a fashion graph visualization dashboard to explore the social interactions between these Twitter accounts. Leveraging a dataset of 11.5k Twitter fashion accounts, a content-based classifier was trained to predict …
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Black Influencers: Interrogating the Racialization and Commodification of Digital Labor
This dissertation examines how Black influencers navigate the highly competitive commercial terrain of influencing. Situated within literature about the commodification of the Black feminine body, neoliberal discourses about individualized digital labor, and the racialization of discourses about …
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Programa de formación para influencers: una solución al trabajo informal
… de publiEn este escenario, el marketing de influencers ha venido creciendo de forma exponencial puesto que involucra mayor acercamiento al consumidor y la creación de un vínculo entre la marca y los usuarios. Pese a esto, la relación comercial entre la marca y el influencer es aún débil, …
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Influencers of surplus food donation at institutions of higher education
In recent years significant policy attention has been given to reducing food waste, including the practice of donating surplus food. The most recent of these policies was the 2018 Farm Bill which dedicated new funding and public positions to research and reduce the quantity of food waste. Policies …
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Authenticity, Commodification of the Self, and Micro-Influencers: An in-depth analysis into the online identity construction of South African micro-influencers within the Western Cape
… paper was to engage with the ways in which micro-influencers within the Western Cape construct their online identities on Instagram. Theories of critical political economy of the media, self-branding, and the commodification of the self were applied to the context of micro-influencer identity …
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Η επίδραση των Social Media Influencers στην αγοραστική συμπεριφορά των καταναλωτών
… Το αντικείμενο μελέτης είναι οι Social Media Influencers (SMIs), το περιεχόμενο που παράγουν και τα προϊόντα ή υπηρεσίες που αυτοί διαφημίζουν με σκοπό να επηρεάσουν την αγοραστική απόφαση των ακολούθων/καταναλωτών τους. Στην έρευνα δίνονται βάση σε πέντε κατηγορίες μέσω των οποίων οι …
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Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement
The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. …
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Marketing de Influencers en Instagram : Un framework para encontrar la mejor estrategia de marketing basado en algoritmos de clustering de influencers y similitud con el público objetivo
… de hacer marketing: el llamado Marketing de Influencers. Este se basa en utilizar a los influencers de las redes sociales (nuevas “celebridades” en Internet) para que estos publiciten los productos de las empresas o marcas a través de sus publicaciones visitadas por millones de usuarios. No …
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YouTube Influencers in Bangladesh: Analyzing Message Strategies of Sponsored Ads in Vlogs
<p>Social media influencers, particularly YouTube influencers marketing emerged as a growing industry in Bangladesh. However, research on this topic is limited. This study effectively addresses this gap and following quantitative methods and content analysis, this study mainly examines Influencers …
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The rural video influencers in China: on the new edge of urbanization
… as migrant workers, and finally became video influencers performing some kind of rural lifestyle.
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The taxation of 'Influencers' in South Africa and in an international context
… dynamic and multifaceted lives, social media Influencers have become an integral part of the digital economy. However, existing international tax rules lack specific provisions addressing Influencers, raising questions about their tax treatment and the potential for treaty abuse. This …
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A Secret Third Thing: Explicating the Role of FilmTok Influencers in Cultural Production
The influencer industry continues to experience growth in the mid-2020s. Intersecting with the film industry, hobbyists and aspirational laborers alike now engage in influencer practices on TikTok to make visible their relation to the film world. This study utilizes thematic analysis of …
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APPLYING MACHINE LEARNING TO ANALYZE INFLUENCERS' MULTIMODAL (NONVERBAL AND VERBAL) BEHAVIORS IN LIVESTREAMS
Influencers’ persuasion content in livestream videos is multimodal, comprising both verbal and nonverbal communication. However, prior research in influencer video marketing only focuses on influencers’ unimodal content, such as their language, facial expressions, or acoustic signals. There has …
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