Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 16 of 16 for “"Media Management"”.
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Investigating The Glass Ceiling: How Women In Top Media Management Shattered The Glass Ceiling
… the successful experiences of women in top media management and their attitudes toward factors of the glass ceiling to identify which factors they perceive as most important, those that remain prominent, and other factors that may have aided in their success. The glass ceiling is the …
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Examining community media sustainability in the digital age : a study of community radio stations in the North-West province of South Africa
Studies abound on different approaches by which media firms can achieve sustainability. However, there is intense paucity of literature on ways in which local media firms (community radio in South Africa) can achieve sustainability amidst the prevailing digital challenges. Hence, the knowledge gap …
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Managing creativity in magazine publishing: the 4Ps of creativity
… methodological understanding of creativity in media, this thesis adopts a componential or holistic ‘4 Ps’ conceptualisation (first discussed by Mel Rhodes, 1961), by considering creativity in People, Process, Place and Products. A key element of this work, the ‘4Ps’ model developed is used to …
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Innovating for survival in a convergent newsroom environment
… of key insights from academic literature on media management and multimedia. It is argued that editorial innovation can help boost website traffic and increase audience engagement, while not necessarily damaging newspaper circulation figures; in fact, there is evidence to suggest they can …
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Monica and Stormy -- An Analysis of Media Portrayals of the Leading Women in the Trump and Clinton Sex Scandals
… it into his impeachment proceedings. The news media played a significant role in bringing the stories of the presidents and their women to the public and shaping how the two presidents were perceived by voters. Those portrayals varied greatly, with the women of the Clinton era facing media …
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Evaluating the Feasibility of a Performance Improvement Initiative at BYU Broadcasting
… implementation, and (e) crafting an official media management policy. Included in the stakeholder report was an implementation design for the system. It was beyond the scope of this evaluation to measure for post-implementation improvement. Completing such an evaluation would require a …
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A descriptive study of the standard operating procedures for disaster response in the Saudi Arabian military health services
… plans and Standard Operating Procedures from management and emergency department leadership at each of the 13 Military hospitals. We used a standardised survey tool to evaluate facility disaster planning. This tool gathers quantitative data using close-ended questions and open-ended commentary …
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Implementation of social media policies: A case study of the ministry of information and communication technology and mobile telecommunications company
This study set out to assess social media usage by the Ministry of Information and Communication Technology (MICT) and Mobile Telecommunications Company (MTC). The main objectives of this study were to assess MICT and MTC’s social media policies; to evaluate the implementation of MICT and MTC’s …
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Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa
… influential tools for the promotion of positive media impressions surrounding the host destination. Drawing from the field of existing knowledge surrounding the sociology of sport, the media and media content analysis, this study reports on a media content analysis conducted on the local news …
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Keepin' It Real: Negotiating Authenticity in the London Hip Hop Scene
… oppositionist positioning, explicit claims and media management.<br/><br/>Applying critical realism as an ‘under-labouring’ meta-theoretical foundation, in conjunction with ethnography, the study makes a contribution that moves beyond fixed and wholly socially constructed conceptualizations of …
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Semantic interpretation of events in lifelogging
… lifelog to support semantic search for everyday media management, as a memory aid, or as part of medical analysis on the activities of daily living (ADL), and so on. In the thesis, we address the problem of how to select the concepts to be used for indexing events and we propose a semantic, …
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Strategic communication through all stages of a major emergency life cycle, with particular reference to the needs of Ireland
This study asks if a strategic approach to the management of communication can assist and support the overall operational commander in effectively managing a major emergency situation. Communication in this regard includes important strategictactical functions that need consideration when the …
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Creativity is king: an exploration of the role of brand orientation in the collaborative strategies of UK broadcast media organisations.
Although media brands possess distinct characteristics that differentiate them from commercial brands, their strategic management has only recently been recognised as important in the field of media management research. Organisations with a strategic orientation around the brand, known as a brand …
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Military media machine: how the British military communicated Afghanistan at home
Military Media Machine is an investigation into the media management structure, and the increasingly dynamic communication processes, developed and implemented by the UK military. It explores – rather than explains – the proliferation in military media facilitation within defence, at a time when …
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Evaluation of the <i>Process of Learning</i>: an educational programme engaging first year college students in critically reflecting upon how they learn
… first year students enrolled on a design and media management course at a University in the United Kingdom. This case study was evaluated using an action research methodology. The findings of this research are discussed within the framework of student learning theory and the learning …
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Diversification and refocusing in the media industry: perspectives from the resource-based view and the management fashion theory
… Theorie geeignete Handlungsempfehlungen für das Management von Medienunternehmen bietet. Teil 3 analysiert in einer Fallstudie die Rolle, die Management-Moden bei der Auswahl und Implementierung von Diversifikations- und Refokussierungsstrategien spielen. Die vorliegende Arbeit zeigt, dass eine …