Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 21 for “"Marketing Channel"”.
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The critical source of uncertainty and the dominant sentiments of marketing channel dyads: a bargaining simulation
… uncertainty and the political processes of the channel dyad. Political processes are operationalized as the dominant sentiments or relations of conflict and cooperation which characterize the negotiation process. lt was hypothesized that uncertainty as perceived in the lateral (competitive) …
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Identifying, quantifying, and fortifying the risk of the us cull sow marketing channel, through the use of analytics
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2022-11-15 without embargo terms
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Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors
… structure for constraining opportunism within marketing channels. These approaches generally assume that marketing channel managers are opportunistic, and only economic constraints deter opportunism in exchange relationships. However, some empirical studies have shown that managers do not …
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Automotive industry marketing channels : conflicts and solutions
… manufacturers constantly seek for optimal channel alignment for maximizing the channel benefits, which needs joint efforts by both manufacturer and channel partners. Driven by their own interests, dealers act very differently in the marketing channel cooperation. To motivate dealers to …
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The marketing strategies of livestock enterprises in objective one regions : a comparative study between Greece and United Kingdom
This research aims to identify the marketing decisions made by agricultural producers in two E. U. Objective I regions and to provide insights into the reasons that such decisions are made, with a particular focus on meat and milk products. Two farm business surveys; one in the involving sheep and …
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Exploring Potential Innovative Marketing Approaches for US Agribusinesses
… This study investigates potential innovative marketing approaches for US agribusinesses, specifically for small farms and agribusinesses. One marketing approach involves an agritourism marketing tool based on an agricultural geocaching program, AgCache. The second proposed marketing approach …
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Institutional Theory and Cross-National Differences in International Market Selection for Direct Selling
… 91 percent of the worldwide GDP. The use of a marketing channel, in this case direct selling, is unique to IMS empirical analysis as it represents multiple products and services from multiple industries. The analysis provided initial empirical support for the hypotheses. Managerial implications …
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An Empirical Examination of Boundary Conditions of Relational Exchange
Current marketing channel literature overwhelmingly suggests that entering exchange relationships leads to positive outcomes for the exchange parties. Yet, not all exchanges employ relational exchange. Thus, research appears to lack an understanding of the boundary conditions of successful …
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Reducción de costos para identificar perfiles de usuarios en el sector retail a través de tecnologías de conectividad inalámbrica
Wireless technology can be used to enable a marketing channel, allowing the enhancement of an online service that will be deployed in the commercial premises of customers in the retail sector. The objective of this work has been to reduce operating costs for the marketing area through the capture …
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The structure of equilibrium marketing channels: Common versus exclusive retailers
… control are critical aspects in the design of marketing channels due to the interdependence of various channel members and the complex flow of products, title to the products, payments and information. Important marketing decisions, such as prices and the level of promotional services, are …
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A grounded theory of affiliate marketing performance measurement in the tourism and hospitality context
Although the measurement of offline and online marketing is extensively researched, the area of online performance measurement still presents a number of unaddressed gaps, such as fragmented research and predominance of practitioner-driven measurement approaches. With a focus on affiliate marketing …
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Anpassungsfähigkeit im Vorgehensmodell des persönlichen Vertriebs – eine kritische Analyse zur Bedeutung von agilen Methoden am Beispiel von Dienstleistungsunternehmen
… importance of social media as a sales and marketing channel. Furthermore, the empirical evidence suggests that sales activities are primarily geared toward building and developing customer relationships, where adaptability plays a crucial role. This is particularly relevant in responding to …
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Essays on Consumer Information Acquisition in Marketing Channels
… me to explore issues that are unique to the marketing channel. Essay 1: Prominent Retailer and Intra-brand Competition studies consumers’ active information acquisition patterns. Specifically, I investigate the interaction between active consumer search and retailers’ pricing decisions when …
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Measuring Economic Value of Native American Cultural Designs within the Tribal Gift Box Market and Tribal Forest Certification
… entrepreneurs can utilize these events as a marketing channel. In addition, the survey results indicate that respondents believe that tribal forest are sustainably managed and that a tribal product does positively influence the tribal economy. The results of this study presents a great …
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An empirical study of the effect of brand personality and consistency between marketing channels on performance within the UK higher education sector
… sector now being adopted and utilised by HEIs. Marketing and brand management has received special attention from such institutions, particularly in order to attract students and build reputation. Some authors argue that the concept of branding transfers directly to the education sector, whilst …
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Food supply chain management and contracting: improving conditions for small-scale paprika farmers in central Malawi
… chains have a key role to play in the global marketing of foods. They also significantly contribute to satisfying consumers’ needs and responding to emerging food trends. The organisation of the product flow among farmers, buyers, processors and customers through contracts represents an …
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Assessing social media adoption and maturity in small and medium enterprises: case of Saudi Arabia
The proliferation of social media has changed marketing and branding of organisations around the world. Social media has proved to create business value for companies; however, there is a lack of coherent and sequent studies in the field of social media for small and medium enterprises (SMEs) in …
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Search engine advertising in web retailing : an efficiency analysis
… Search engine advertising (SEA) has opened a new marketing channel for retailers to attract new customers and improve their performance. In addition to natural (organic) search marketing strategies, search engine advertisers compete for top advertisement slots provided by search brokers such as …
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Three essays on pricing, quality, and advertising decisions while anticipating a product recall
… pricing strategies in a bilateral monopolistic marketing channel, including a manufacturer and a retailer, when anticipating a moderate or minor product recall and recovery afterwards. We develop a two-period cooperative advertising game model in which the manufacturer is the leader, and the …
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Hidden power: gender relations in export-oriented tasks and access to resources for Uganda's horticulture sector
… gender relations in the production and export marketing of horticulture produce in Uganda. The study uses gender as an analytical tool in critiquing the Neoliberal reforms that advocate trade liberalization. This is done through examining the construction and perpetuation of unequal power …
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