Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 11 of 11 for “"Destination Branding"”.
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Destination branding Ιωάννινα
… της ήδη υπάρχουσας εικόνας και της ταυτότητας branding της πόλης των Ιωαννίνων ως τουριστικού προορισμού. Σκοπός της έρευνας είναι να αναδείξει τους παράγοντες που επηρεάζουν την αντίληψη των επισκεπτών για μια πόλη και την επιλογή της ως τουριστικό προορισμό. Για τις ανάγκες της μελέτης …
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Destination branding analytical study applied to Sultanate of Oman as a tourism destination
… of this study is to develop a model for tourism destination branding using Oman as a case study by examining the Omani context and its characteristics from the perspective of both potential tourists (the demand side) and the Omani tourism providers (the supply side) while taking into …
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Destination branding: a qualitative analysis of Bournemouth's projected image as a UK seaside resort
… tourism image is critical to the success of any destination. As tourism destinations become more substitutable due to increasing competition in global tourism markets, destination image is seen as a viable metaphor for building destinations brands and crafting a unique identity for tourism …
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Exploring the Efficacy of a Destination Branding Strategy in the Web 2.0 Environment: a Case Study of Bali
… of technology has affected the way holiday destinations are promoted and perceived. In today’s Internet era, the use of Web 2.0 within the travel industry continues to gain popularity. This platform allows software developers and end-users to create and share their own content in various …
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Destination Branding as an Informational Signal and its Influence on Satisfaction and Loyalty in the Leisure Tourism Market
… to understanding the relationship between destination branding and tourist behavior, and attempts to extend the theoretical and empirical evidence about the structural relationships among the following constructs: destination image, perceived quality, destination awareness (elements of …
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Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination Brand
Due to highly competitive destination markets, destination branding techniques are becoming popular among destination marketers. The destination marketers tend to leverage their destination brand value to other products associated with the destination brand (referred to as brand extension). This …
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Framsækni og fegurð : aðdráttarafl íslenskra þjónustu framleiðslufyrirtækja fyrir erlend kvikmyndaframleiðslufyrirtæki
… áhrifaþáttum líkt og mörkun áfangastaða (e. destination branding), hnattvæðingu (e. globalization), tengslum við íslenska ferðaiðnaðinn og fjárhagsstuðning frá íslenska ríkinu. Notast var við eigindlega rannsóknaraðferð, þar sem tekin voru þrjú hálf opin viðtöl við íslensku þjónustu …
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Branding post-conflict cities and nations: theory and cases
… develops an understanding of how the process of branding may be used to help recreate an image of a post-conflict city or nation. It evaluates the potential, context and rationale of models designed to aid the branding process in environments defined by war residue. To do so, an interdisciplinary …
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Finding ways to engage with a healthy tourism "offer": evaluating potential synergies between wellbeing, public health, and tourism at a local destination.
… and tourism communities of practice at a local destination level. In this context, the concept of wellbeing provides an example of a boundary object which can promote knowledge sharing across boundaries between communities of practice. Eudaimonic and integrated wellbeing theories offer …
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Building up the silver circle route : apprenticeship at Markaðstofa Vesturlands
… area for the vocational training chosen was destination product development, and the product developed was route in Borgarfjörður called Silver Circle Borgarfjörður. The Silver Circle Borgarfjörður route, is an existing route known by tourists and travel agencies, and the stop points are all …