Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 30 for “"Customer Relationship Management CRM"”.
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The Impact of Technology on Customer Relationship Management (CRM) in UK Banks
This research investigates the relationship between retail bank customers in the UK and the technologies the banks have adopted to manage and build customer relationship management. The main objective is to explore the impact of these technological advancements on CRM in UK retail banks and the …
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Strategi membangun Customer Relationship Management (CRM) pada Bank Syariah Mandiri Kantor Cabang Malang
INDONESIA: CRM merupakan konsep pemasaran berbasis hubungan antara perusahaan dengan pelanggan yang dilakukan untuk membangun hubungan jangka panjang dan saling menguntungkan. Untuk menghadapi persaingan yang semakin ketat di industri perbankan, CRM dapat dijadikan sebagai strategi untuk …
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Customer relationship management (CRM) of hotels in the context of variety-seeking behaviour (VSB)
… combined two significant areas in marketing, customer relationship management (CRM) and variety-seeking behaviour (VSB), which are paradoxical constructs due to their contradictory intentions. While organisations implement various customer relationship management practices with an intention of …
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Implementasi Customer Relationship Management (CRM) untuk mempertahankan nasabah pada Bank Muamalat Indonesia Cabang Malang
INDONESIA: Customer Relationship Management (CRM) merupakan suatu proses interaksi untuk menggali potensi pelanggan melalui informasi-informasi yang akurat. CRM juga bisa sebagai dasar pemikiran dalam prakteknya yaitu membina hubungan yang lebih dekat dengan menciptakan komunikasi dua arah dengan …
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Penerapan strategi Customer Relationship Management (CRM) dalam meningkatkan loyalitas pelanggan: Studi kasus pada Grand Kalpataru Syariah Hotel Malang
… hotel menerapkan salah satu strategi yaitu CRM. Diharapkan dengan menerapkan strategi CRM, Hotel Syariah Kalpataru dapat memenangkan loyalitas pelanggan dan terus meningkatkan loyalitas pelanggannya. Tujuan dari penelitian ini adalah untuk mengungkap penerapan strategi CRM yang dilakukan …
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Impact of Customer Relationship Management (CRM) on Non-Consumer Customers’ buying behaviour – a case study of Tanzania Cigarette Company
The research assessed the impact of Customer Relationship Management (CRM) in influencing the buying behaviour of non-consumer customers through the case study of Tanzania Cigarette Company. The main objective of this paper was to probe the impact of CRM on the buying behaviour of non-consumer …
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The direct and mediated effects of customer relationship management (CRM) systems usage as service delivery channels on consumer buying behaviour: an empirical appraisal of the context of the Nigerian banking industry.
… years, banks have been heavily investing in customer relationship management (CRM) systems. The reasons for this are traced to banks' emergent need to gain and sustain competitive advantage through greater knowledge of their customers. In turn, this increased knowledge is likely to also lead …
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Systemunterstützung für den Abgleich von Geschäftsobjekten zwischen Anwendungsservern über WebServices
Geschäftsanwendungen wie Supply Chain Management (SCM) oder Customer Relationship Management (CRM) werden repliziert, um eine hohe Skalierbarkeit und schnellen lokalen Zugriff zu erreichen. Die Geschäftsobjekte als Datencontainer der Anwendungen müssen infolge von Änderungen synchronisiert werden. …
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Hver eru áhrif og ávinningur CRM hugmyndafræðinnar á viðskiptavini Símans, Vodafone, Nova og Hringdu.
… stefnumiðaðrar stjórnunar viðskiptatengsla (e. customer relationship management) (CRM) viðskiptavina Símans, Vodafone, Nova og Hringdu. Gerð er grein fyrir hugmyndafræðinni til þess að nálgast hver upplifun viðskiptavina er í samhengi við CRM. Markmið CRM er að byggja upp langtímasamband þar sem …
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Technology innovation in financial services industry
… as mobile technologies, security devices and customer relationship management (CRM) tools. Although the importance of technology innovation is clear in transforming the financial services industry, we do not often find organizations getting sustainable competitive advantage though technology …
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Shifting Directions: Conceiving, Implementing, and Navigating the Inherent Complexities of Student Recruitment Customer/Constituent Relationship Management (CRM) Systems within Higher Education
A Constituent (often and typically referenced as Customer) Relationship Management (CRM) system is utilized within organizations whose focus is on customer development and service. A CRM is both an organizational approach involving significant human and system processes, as well as a technological …
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CRM in the Banking Industry in Bahrain
This empirical study investigated relationship marketing: customer relationships management as a strategy to win back high-net-worth individuals’ (HNWIs) trust and confidence in the context of the banking industry in Bahrain. During the last decade, Bahrain has faced a series of continuous events …
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Bridging Digital Transformation Gaps in Southeast Asia
… such as Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. While these systems are technically equipped to meet the business requirements in Southeast Asia, there is a notable disconnect in their practical application due to distinct regional differences. …
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The Use of Social Media Platforms in Customer Relationship Management: An Analysis of Adidas.
… the role of social media platforms in enhancing customer relationship management (CRM), with a specific focus on Adidas, one of the leading global sportswear brands. The research explores how Adidas utilises platforms such as Facebook, Twitter, Instagram, YouTube, and TikTok to interact with …
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A decision support system for ERP projects in make -to-order manufacturing SMEs
… including production strategy and their interrelationships during and after completion of ERP projects in MTO SMEs. The research work carried out was based on a 30 month Knowledge Transfer Partnership (KTP) ERP implementation project. Based on the research objectives and the characteristics of …
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Enterprise Systems and Mergers and Acquisitions
… and acquisitions. The first chapter examines the relationship between Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Supply Chain Management (SCM) systems and mergers and acquisitions (M&A). It also investigates how these relationships are contingent on the …
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Towards Process Mining with Natural Language Event Logs
… of tasks. However, many modern systems, such as Customer Relationship Management (CRM) systems or Patient Information Systems (PIS), support business processes in highly flexible ways, documenting process-related events using natural language rather than structured labels. These natural language …
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The Seven Public-Government Relationship Typlogies: Apply CRM in United Arab Emirates (UAE) Government
… Emirates (UAE) government set out to improve customer service by adopting the Customer Relationship Management (CRM) system that was used mainly in private sector. There was a concern about implementing the one size fits all CRM. Therefore, public managers needed to understand the various …
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Enterprise Resource Planning Systems : An Assessment of Applicability to Make-to-Order Companies.
… needs. At an explanatory level, for example, Customer Enquiry Management (CEM) and Customer Relationship Management (CRM) are the best-utilised functionality by MTO companies, leading to improved performance but the effectiveness of Product Configurator (PC) and Product Lifecycle Management …
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The impact of social capital on customer relationship management performance in the Egyptian financial sector
Nowadays social relationships between service providers and customers are vital for their long term customer relationship management (CRM). Several scholars also believe that poor results of CRM initiatives are due to an extensive focus on technological aspects as an antecedent of CRM rather than …
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