Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 3135 for “"Customer"”.
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Predictive Customer Lifetime value modeling: Improving customer engagement and business performance
… by the acquisition of new users to expand the customer base, rather than an evident increase in customers' spending levels. If it weren't for the raised subscription prices, the company's customer lifetime value (CLV) would have remained the same as it was three years ago. Consequently, the …
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Modeling the experiences of customer-customer encounters (CCEs) in event tourism
… a flow of attendees' subjective experiences at customer-customer encounters (CCEs), to instrumental-hedonic dual motivations that drive attendees to participate in CCEs, to three typical types of CCEs, and finally, to four major functions served by CCEs accompanied by four processes these …
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Customer Oriented Ideation and its Impact on Customer Adoption of New Solutions
Customer adoption of new solutions is critical for the development of the modern business environment, and both academics and practitioners have been investigating this notion to uncover the customer adoption patterns to progress business and withstand competition. Despite the variety of marketing …
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Customer Oriented Ideation and its Impact on Customer Adoption of New Solutions
Customer adoption of new solutions is critical for the development of the modern business environment, and both academics and practitioners have been investigating this notion to uncover the customer adoption patterns to progress business and withstand competition. Despite the variety of marketing …
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Customer-to-customer co-creation of value in the context of festivals.
The notion of customers co-creating value with the firm has recently gained considerable attention within the service marketing discipline. The Service-Dominant (S-D) and the Customer-Dominant (C-D) logic in marketing in particular emphasise the active role of customers in the co-creation of value. …
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Understanding customer needs--a systematic approach to the "voice of the customer"
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.
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Customer compatibility in restaurants
… explores the relative level of importance of customer-to-customer relationships in determining perceptions of good value in three types of restaurants. Overall, the findings indicate that customer behaviors and characteristics are not as important as the restaurant attributes investigated in …
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Customer focused supply management
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2002.
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Internal Market Orientation and Customer Orientation: Effects on Service Employees and Customer Experience
… between internal market orientation (IMO), customer orientation of service employees (COSE), and customer experience (CX) in the context of hospitality industry. Drawing on social exchange theory and equity theory, this research examines how employee-oriented practices, such as support, …
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The virtual customer : a distributed methodology for linking product design and customer preferences
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 1998.
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Customer research, customer-driven design, and business strategy in Massively Multiplayer Online Games
… exploration of how the relationships between the customers of Massively Multiplayer Online Games (MMOGs) shape customer experience, and can be used to diminish customer churn and improve customer life expectancy, two critical drivers for any subscription-based business model. MMOGs are a very …
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Do alliances improve customer satisfaction?
Esta tesis solo está en formato papel por lo que se debe consultar en la propia Biblioteca Di Tella. La consulta se hace solo bajo reserva escribiendo a serviciosbiblio@utdt.edu.
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Customer profitability, a case study
… understand all associated costs related to the customers they serve and can measure the profitability of their customers. The topic of this thesis is a case study regarding the customer profitability (CP) of a service company in Iceland that provides services to tourists. The calculations of CP …
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Customer-led conceptual design system
… out a feasibility study for the design of a Customer-Led Design (CLD) system that will allow individuals or users with little or no technical know-how of engineering design but with an idea of what they want to bring the idea into reality through the customer driven-design system. …
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Customer Tolerance In Community Pharmacy
Customers can have an existing relationship with a service provider where they are not satisfied with the services they receive, yet they continue to patronize the service provider. Why does this happen? Why do these customers remain as patrons of service providers that do not meet expectations and …
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Resources and Customer Engagement Behaviours
Customers do not just passively receive market offerings. Empowered by advanced communication technologies, they have ample opportunities to engage with firms. Faced with limited firm resources, marketers would benefit from leveraging resources from customers through their engagement behaviours. …
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Customer Search and Product Returns
… with purchase decisions or as a part of customer behavior/type. In this paper, we show that the events which precede the purchase decision are related to the return decision. Generally, this information is readily available to online retailers and thus provides a low-cost opportunity to …
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Customer focused collaborative demand planning
Many firms worldwide have adopted the process of Sales & Operations Planning (S&OP) process where internal departments within a firm collaborate with each other to generate a demand forecast. In a collaborative demand planning process buyers and sellers collaborate with each other to generate a …
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The effectiveness of customer engagement in co-creation: the moderating role of customer personality traits
As marketing strategies and customers' needs change, organisations should listen to the customer’s voice as the customer can play a huge role in the firm’s innovation activities to maintain business growth and enhance competitive advantage. Recent developments in marketing have shed light on the …
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