Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 470 for “"Branding."”.
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Destination branding Ιωάννινα
… της ήδη υπάρχουσας εικόνας και της ταυτότητας branding της πόλης των Ιωαννίνων ως τουριστικού προορισμού. Σκοπός της έρευνας είναι να αναδείξει τους παράγοντες που επηρεάζουν την αντίληψη των επισκεπτών για μια πόλη και την επιλογή της ως τουριστικό προορισμό. Για τις ανάγκες της μελέτης …
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Private Branding in Industrial Markets
Made available in DSpace on 2014-12-10T23:08:59Z (GMT). No. of bitstreams: 1 7405682.pdf: 7573484 bytes, checksum: b3fca49e48ac87f20b53996be868a918 (MD5) Previous issue date: 1973
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Personal branding αθλητών και συμπεριφορές κοινού
… τις αντιλήψεις του κοινού σχετικά με το personal branding των αθλητών και εμβαθύνει στον τρόπο με τον οποίο οι βασικές διαστάσεις του επηρεάζουν την στάση και την συμπεριφορά του φίλαθλου κοινού απέναντι τους. Γίνεται εκτεταμένη θεωρητική ανάλυση των διαστάσεων που θεωρήθηκαν κρίσιμες και …
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The Contribution of Festivals to City Branding
… but the relationship between a festival and city branding has received little attention. This thesis explores the role of festival stakeholders in the development of a city brand, providing a detailed account of city branding and festival sponsorship. The research focuses particular attention on …
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Reward Optimisation: The case for employer branding
… Marketing. Organisations have adopted the same branding principles in an effort to achieve a reputable/desirable employer brand in the belief that it, similarly, will bring about positive outcomes. The findings of the present study positively contribute to this list of reasons and makes for an …
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Branding in the promotion of healthy movement behaviours
… behaviour. This dissertation demonstrated that branding matters in the promotion of optimal movement patterns. The results identify brand equity variables that organizations can target to enhance their interventions.
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Immersa Branding: Design Thinking como ferramenta de inovação
O trabalho consiste na criação da marca Immersa Branding, uma empresa especializada na criação e na gestão de marcas, que tem como proposta a aplicação da abordagem do design thinking em seus projetos, a fim de obter resultados inovadores e humanizados. Desta forma, foi desenvolvida a identidade da …
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An organizational analysis of internally marketed branding strategies
… applied by organizations executing internal branding strategies. The results of the study conclude the majority of organizations surveyed either have existing internal branding strategies in place or plan to execute one in the near future. Moreover, the data show that the intent of many of …
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How do academic staff and managers perceive internal branding in UK business schools? Exploring internal branding understanding, support and leadership in universities
… and Goonawardana, 2007; Whisman, 2009). Internal branding is important for organisations to promote the brand to employees with the aim of developing a correspondence between internal and external brand messages and thereby facilitating the transformation of brand promises into reality. But …
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Vizuální identita a branding: Česká televize a TV Nova
… thesis focuses on the visual identity and branding of Česká televize and TV Nova. The aim of the thesis is to analyse how both television broadcasters represent their brands through visual elements, what role visual identity plays in their communication, and how these approaches differ in …
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An Exploration of the Importance of Design in Branding
The purpose of this thesis is to explore how good design is used to enhance and communicate a brand’s image. At its core, a brand is a personality. Thoughtful marketing and good design are tools that can effectively communicate that personality. The products, promotions, and experiences that your …
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A New Framework: The Sociotechnical Approach to Nation Branding
… Theory advance the theory and practice of nation branding. Following a mixed-method and mixed-model approach, using interviews, questionnaire and documentary evidence the aim of this work is to empirically investigate if the Isle of Man’s nation brand is affected by sociotechnical alignment in its …
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Branding post-conflict cities and nations: theory and cases
… develops an understanding of how the process of branding may be used to help recreate an image of a post-conflict city or nation. It evaluates the potential, context and rationale of models designed to aid the branding process in environments defined by war residue. To do so, an interdisciplinary …
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The Branding, Creation, and Promotion of a Solo Comedienne
… more cumbersome, and has this feat of female branding changed at all with the evolution of entertainment and social trends? With this graduate thesis, I wish to explore the comparative timeline between socio-economic history, feminism, and the growth of entertainment trends. Considering this …
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Der Einfluss von Diversity Management auf das Employer Branding
Aufgrund des internationalen War for Talent ist es eine Herausforderung für Unternehmen, hochqualifizierte Mitarbeiter an sich zu binden. Ein immaterieller Anreizfaktor für den Verbleib im Unternehmen ist das Verhalten der Führungskraft, wie z. B. wertschätzender Umgang und Anerkennung der …
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Branding faith: object and consumerism in religious identity construction
In this thesis I theorize about the potentially negative affects of competition among Evangelical groups in their attempts to attain members on a college campus. I hypothesize that in order to draw the attention of potential members, religious groups will offer "quick-fix" solutions to problems of …
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UKRAINE'S WARTIME NATION BRANDING: RELATIONSHIP MANAGEMENT THEORY IN CONTEXT
Nation branding is a strategic and transformative process designed to enhance a nation’s international reputation through relationship management, a public-centric philosophy, decentralized collaboration, and interdisciplinary engagement with diverse strategic publics. Nation branding is inherently …
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Design as a strategic asset in visual city branding
This thesis aims to investigate city branding via the design of tourism websites. The research scheme is shaped by the main themes of this research in city branding via tourism websites, cultural attractions and visual design. Specifically, this research attempts to identify city branding …
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