Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 78 for “"Brand image"”.
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THE IMPACT OF RECRUITMENT SOURCES ON BRAND IMAGE PERCEPTIONS AND ORGANIZATIONAL ATTRACTION: LEVERAGING ORGANIZATIONAL BRAND IMAGE PERCEPTIONS TO ENHANCE RECRUITMENT ATTRACTION
… information about their positive recruitment brand images to job seekers to enhance organizational attraction. The results which supported all my hypotheses indicated that, communication of an organization’s brand images to job seekers through the simultaneous use of these four traditional …
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Branding and CSR: using CSR to enhance company brand image
… (CSR) communication and it's connection to branding concepts. CSR communications have become more approachable and user friendly in the current economic environment. Technology development provides companies more speed, which is an opportunity to communicate more frequently information about …
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Tourists’ perceptions of KwaZulu-Natal brand image and brand loyalty
… of KwaZulu-Natal (South Africa) destination brand image and brand loyalty. The researcher consulted literature (secondary data) in order to understand tourists’ brand perception issues in a tourism destination. From the literature findings, the study aim and objectives were formulated. The …
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University Community Engagement and Its Effect on University Brand Image
… face increasing pressure to establish a positive brand image among students, faculty, and other university stakeholders for a competitive advantage. While there have been numerous studies showing how corporations’ brand images have been positively affected by corporate social responsibility …
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Student protests and the brand image of a university of technology
Submitted in fulfillment of the degree requirements of Master’s in Management Science: Marketing, Durban University of Technology, Durban, South Africa, 2023.
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An Interactive Product-Consumer Typology for the Investigation of Brand Image
Made available in DSpace on 2014-12-10T23:08:57Z (GMT). No. of bitstreams: 1 7405598.pdf: 9414506 bytes, checksum: 8a0fc6ae4244b698920ef103ba9152a1 (MD5) Previous issue date: 1973
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Pengaruh komunikasi pemasaran terintegrasi terhadap citra merek (brand image) Ramayana Mal Sidoarjo
… pemasaran terintegrasi terhadap citra merek (brand image) Ramayana Mal Sidoarjo. Data yang digunakan dalam penelitian ini diperoleh dari kuesioner. Sampel penelitian ini adalah konsumen dari Ramayana Mal Sidoarjo yaitu penyewa stand. Penelitian ini menggunakan pendekatan kuantitatif. Penentuan …
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Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility
… of researchers and practitioners in the field of brand management due to its significant impact on brand performance. A number of studies and practical cases suggested that integrating CSR with branding strategy creates a number of benefits to the brand and its stakeholders mutually. CSR has been …
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The influence of consumer misbehaviour on the perceived brand image of Jordanian Higher Education Institutions
… hard to associate their names with a positivebrand image. However, an increasing phenomenon significantly affecting JordanianUniversities is campus violence perpetrated by consumer misbehaviour. Consumermisbehaviour in higher education has not been adequately researched and the incidencesof …
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Pengaruh big five personality terhadap brand image handphone Samsung pada remaja di SMP Negeri 5 Malang
… pertama dari handphone lainnya yang mempunyai brand image yang baik. Konsumen dalam membeli sebuah merek produk dipengaruhi oleh aspek kepribadian yang menjadikannya terikat terhadap sebuah merek. Konsumen memiliki berbgai kepribadian yang berbeda-beda, sedangkan rata-rata konsumen smartphone …
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Measuring Individual Brand Image Perceptions and Brand Reputation using Associative Networks: Theory and Implications for Consumer Goods
… of how associative networks contribute to brand image perception measurement to segment the market more effectively, as well as to demonstrate brand image impairment. Carried out using surveys and experimental designs, this dissertation is positioned as part of the research stream on the …
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The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry
… of corporate reputation in the development of brand image strategy. A review of the uses of the concept of corporate reputation is discussed in detail in chapter 2. The review of the literature also identified a research gap by showing that scarce research has been conducted on how these three …
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The impact of customer satisfaction and brand image on the brand loyalty of Marks and Spencer plc in London
… the impact of customer satisfaction and brand image on the brand loyalty of Marks and Spencer plc in London. A retail market in the UK has remained extremely competitive. The customers have an ever increasing number of purchasing choices, while shopping both on line and off line. The …
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Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective
… there has been an increase in studies on branding and tourism consumer destinations. These studies identify the major brand-related factors or the key reasons for destination choice among tourists, but these studies are Euro-American-centric. Little is known about this subject in …
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Ο ρόλος του αφηγηματικού λόγου στο πολιτικό μάρκετινγκ: η επίδρασή του στο πολιτικό brand image και την πρόθεση ψήφου
… (storytelling) στη διαμόρφωση του πολιτικού brand image και η επίδρασή του στην πρόθεση ψήφου των εκλογέων. Στο σύγχρονο, ιδιαίτερα κορεσμένο ψηφιακό περιβάλλον, όπου το διαθέσιμο χρονικό εύρος προσοχής των χρηστών περιορίζεται και οι δυνατότητες άμεσης πολιτικής διαφήμισης στο διαδίκτυο …
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Consumer Satisfaction/Dissatisfaction in Apparel Online Shopping at the Product-Receiving Stage: The Effects of Brand Image and Product Performance
… consumers may use extrinsic cues, such as brand image, to judge if the brand is worthy of the price and to make an inference of the product quality (O'Neal, 1992). Previous studies about brand image mainly discussed about how brand image influences consumers' perception and evaluation of …
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Pengaruh citra merek (brand image) smartphone android Samsung Galaxy terhadap loyalitas konsumen (customer loyalty): Studi pada mahasiswa UIN Maulana Malik Ibrahim Malang
… excellence. The appearance of new smartphone brands in Indonesia has made the competition in this sector become more interesting. Samsung Galaxy series which is able to compete with iPhone and iPad has become a main topic between the gadget users, thus their curiosity triggering their buying …
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Factors influencing buying behavior of fashion clothing brands in Johor and Wilayah Persekutuan
… of consumers toward the fashion clothing brands, as in Malaysian society, the fashion clothing brands are facing very hard time. Many fashion clothing brands have ended up their business and closed their shops. Hence, this study has emphasized on determining the right information, issues, …
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Strategic scent selection : an application of Zaltman Metaphor Elicitation Technique
This thesis aims to create a better branding message for the OLIVITA Artisan by finding specific scents that are closely aligned with its marketing strategy for their future product line, to reassure the existing brand image and increase its competency in the market. In order to find the scents …
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An exploration of the internal/external brand orientations of David Cameron’s Conservative Party
The majority of research in political branding has tended to adopt a measurable, singular, quantitative approach (French and Smith 2010; Schneider 2004). Furthermore research in this area deserves more attention (Peng and Hack 2009; Rawson 2007; Schneider 2004; Smith 2009; Van Ham 2001; White and …
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