Exploratory research into motivational factors which influence demand for a country resort

The purpose of this minor thesis was to research factors that influence a person's decision to visit a country resort, and how this information may be used for marketing purposes. The theoretical framework for the collection and analysis of data was derived from a variety of sources relating to the fields of marketing and tourism. From these sources a questionnaire was constructed, with the aim of finding out from respondents what factors influenced their decision to visit a country resort. Consequently, having obtained this information, it was used to explore how it can be implemented as a marketing tool by using the model as a backdrop to 'how consumers make their decisions based on motivational factors that bear an influence upon the person's decision-making process'.

Name dc:type.qualificationname

other

Level dc:type.qualificationlevel

cmaster

Grantor dc:publisher.institution

Victoria University of Technology

Year dc:date.issued

1993

Author dc:creator

• Alegre, Joseph G

• 1506 Tourism
• School of Hospitality Tourism and Marketing

Language dc:language

en