{"id":{"repo_id":"vu-aus","oai_identifier":"oai:eprints.vu.edu.au:15556"},"canonical_url":"https://search.dev.ndltd.org/etd/vu-aus/oai:eprints.vu.edu.au:15556","repository":{"repo_id":"vu-aus","name":"Victoria University (Australia)","base_url":"https://vuir.vu.edu.au/cgi/oai2"},"display":{"title":"Exploratory research into motivational factors which influence demand for a country resort","abstract":"The purpose of this minor thesis was to research factors that influence a person's decision to visit a country resort, and how this information may be used for marketing purposes. The theoretical framework for the collection and analysis of data was derived from a variety of sources relating to the fields of marketing and tourism. From these sources a questionnaire was constructed, with the aim of finding out from respondents what factors influenced their decision to visit a country resort. Consequently, having obtained this information, it was used to explore how it can be implemented as a marketing tool by using the model as a backdrop to 'how consumers make their decisions based on motivational factors that bear an influence upon the person's decision-making process'.","abstract_html":"The purpose of this minor thesis was to research factors that influence a person's decision to visit a country resort, and how this information may be used for marketing purposes. The theoretical framework for the collection and analysis of data was derived from a variety of sources relating to the fields of marketing and tourism. From these sources a questionnaire was constructed, with the aim of finding out from respondents what factors influenced their decision to visit a country resort. Consequently, having obtained this information, it was used to explore how it can be implemented as a marketing tool by using the model as a backdrop to 'how consumers make their decisions based on motivational factors that bear an influence upon the person's decision-making process'.","abstract_has_math":false,"creators":["Alegre, Joseph G"],"institution":"Victoria University of Technology","degree_name":"other","degree_level":"cmaster","degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1993,"date_issued":"1993","date_published":"1993","updated_at":"2026-07-24T06:33:15Z","subjects":["1506 Tourism","School of Hospitality Tourism and Marketing"],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":null,"outbound_label":null,"outbound_source":null},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Alegre, Joseph G"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["1993"]},{"key":"dc:date.issued","label":"Date","values":["1993"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["Department of Hospitality and Tourism Management"]},{"key":"dc:publisher.institution","label":"Dc Publisher Institution","values":["Victoria University of Technology"]},{"key":"dc:relation.isreferencedby","label":"Dc Relation Isreferencedby","values":["https://vuir.vu.edu.au/15556/"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"dc:type.qualificationlevel","label":"Dc Type Qualificationlevel","values":["cmaster"]},{"key":"dc:type.qualificationname","label":"Dc Type Qualificationname","values":["other"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["1506 Tourism","School of Hospitality Tourism and Marketing"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://vuir.vu.edu.au/15556/8/ALEGRE%20Joseph-thesis_nosignature.pdf"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The purpose of this minor thesis was to research factors that influence a person's decision to visit a country resort, and how this information may be used for marketing purposes. The theoretical framework for the collection and analysis of data was derived from a variety of sources relating to the fields of marketing and tourism. From these sources a questionnaire was constructed, with the aim of finding out from respondents what factors influenced their decision to visit a country resort. Consequently, having obtained this information, it was used to explore how it can be implemented as a marketing tool by using the model as a backdrop to 'how consumers make their decisions based on motivational factors that bear an influence upon the person's decision-making process'."]},{"key":"dc:format","label":"Dc Format","values":["text"]},{"key":"dc:title","label":"Title","values":["Exploratory research into motivational factors which influence demand for a country resort"]}]}],"canonical_facts":{"dc:creator":["Alegre, Joseph G"],"dc:date":["1993"],"dc:date.issued":["1993"],"dc:description.abstract":["The purpose of this minor thesis was to research factors that influence a person's decision to visit a country resort, and how this information may be used for marketing purposes. The theoretical framework for the collection and analysis of data was derived from a variety of sources relating to the fields of marketing and tourism. From these sources a questionnaire was constructed, with the aim of finding out from respondents what factors influenced their decision to visit a country resort. 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