A Cultural Consideration: Eliminating the Barriers in Order to Effectively Communicate Crises

<p>This study aimed at gaining a better understanding of the Hispanic American culture in an effort to evaluate how they view and receive messages sent from the government. The purpose of this study was to further the conversation that messages should be designed with careful thought in order to resonate with the target audience involved in the communication process. A previous study found that the majority of the Hispanic American population felt as if they are overlooked and would not be warned properly in a time of crisis (Heath, Lee, & Ni, 2009). Therefore, the present study focused on variables that are assumed to impact an audience’s interpretation of a message in the hopes of discovering the most effective way to communicate crises to the Hispanic American population. The need to uncover better methods of communicating to this group in the population is of great importance due to the fact they are now considered the largest ethnic group in America (U.S. Census Bureau, 2010).</p>

Name thesis:degree_name

Master of Science (MS)

Level thesis:degree_level

Masters Thesis

Discipline thesis:degree_discipline

Communication Studies

Year dc:date.available

2015

Author dc:creator

• Dunaway, Morgan H

Contributors dc:contributor

• Steven Venette
• John Meyer
• Eura Jung

• Hispanic American
• Crisis Communication
• Credibility
• Trust
• Culture
• Source Similarity
• Communication
• Gender, Race, Sexuality, and Ethnicity in Communication
• Social and Behavioral Sciences

Repository record dc:identifier

https://aquila.usm.edu/masters_theses/155

OAI identifier oai:identifier

oai:aquila.usm.edu:masters_theses-1177