This study aimed at gaining a better understanding of the Hispanic American culture in an effort to evaluate how they view and receive messages sent from the government. The purpose of this study was to further the conversation that messages should be designed with careful thought in order to resonate with the target audience involved in the communication process. A previous study found that the majority of the Hispanic American population felt as if they are overlooked and would not be warned properly in a time of crisis (Heath, Lee, & Ni, 2009). Therefore, the present study focused on variables that are assumed to impact an audience’s interpretation of a message in the hopes of discovering the most effective way to communicate crises to the Hispanic American population. The need to uncover better methods of communicating to this group in the population is of great importance due to the fact they are now considered the largest ethnic group in America (U.S. Census Bureau, 2010).
","abstract_html":"<p>This study aimed at gaining a better understanding of the Hispanic American culture in an effort to evaluate how they view and receive messages sent from the government. The purpose of this study was to further the conversation that messages should be designed with careful thought in order to resonate with the target audience involved in the communication process. A previous study found that the majority of the Hispanic American population felt as if they are overlooked and would not be warned properly in a time of crisis (Heath, Lee, & Ni, 2009). Therefore, the present study focused on variables that are assumed to impact an audience’s interpretation of a message in the hopes of discovering the most effective way to communicate crises to the Hispanic American population. The need to uncover better methods of communicating to this group in the population is of great importance due to the fact they are now considered the largest ethnic group in America (U.S. Census Bureau, 2010).</p>","abstract_has_math":false,"creators":["Dunaway, Morgan H"],"institution":null,"degree_name":"Master of Science (MS)","degree_level":"Masters Thesis","degree_discipline":"Communication Studies","degree_department":null,"school":null,"contributors":["Steven Venette","John Meyer","Eura Jung"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-12-01T08:00:00Z","date_published":"2015-12-01T08:00:00Z","updated_at":"2026-07-24T05:44:34Z","subjects":["Hispanic American","Crisis Communication","Credibility","Trust","Culture","Source Similarity","Communication","Gender, Race, Sexuality, and Ethnicity in Communication","Social and Behavioral Sciences"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://aquila.usm.edu/masters_theses/155","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Steven Venette","John Meyer","Eura Jung"]},{"key":"dc:creator","label":"Author","values":["Dunaway, Morgan H"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2015-10-14T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communication Studies"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science (MS)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Hispanic American","Crisis Communication","Credibility","Trust","Culture","Source Similarity","Communication","Gender, Race, Sexuality, and Ethnicity in Communication","Social and Behavioral Sciences"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://aquila.usm.edu/masters_theses/155"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study aimed at gaining a better understanding of the Hispanic American culture in an effort to evaluate how they view and receive messages sent from the government. The purpose of this study was to further the conversation that messages should be designed with careful thought in order to resonate with the target audience involved in the communication process. A previous study found that the majority of the Hispanic American population felt as if they are overlooked and would not be warned properly in a time of crisis (Heath, Lee, & Ni, 2009). Therefore, the present study focused on variables that are assumed to impact an audience’s interpretation of a message in the hopes of discovering the most effective way to communicate crises to the Hispanic American population. The need to uncover better methods of communicating to this group in the population is of great importance due to the fact they are now considered the largest ethnic group in America (U.S. Census Bureau, 2010).
"]},{"key":"dc:title","label":"Title","values":["A Cultural Consideration: Eliminating the Barriers in Order to Effectively Communicate Crises"]}]}],"canonical_facts":{"dc:contributor":["Steven Venette","John Meyer","Eura Jung"],"dc:creator":["Dunaway, Morgan H"],"dc:date.available":["2015-10-14T07:00:00Z"],"dc:description.abstract":["This study aimed at gaining a better understanding of the Hispanic American culture in an effort to evaluate how they view and receive messages sent from the government. The purpose of this study was to further the conversation that messages should be designed with careful thought in order to resonate with the target audience involved in the communication process. A previous study found that the majority of the Hispanic American population felt as if they are overlooked and would not be warned properly in a time of crisis (Heath, Lee, & Ni, 2009). Therefore, the present study focused on variables that are assumed to impact an audience’s interpretation of a message in the hopes of discovering the most effective way to communicate crises to the Hispanic American population. The need to uncover better methods of communicating to this group in the population is of great importance due to the fact they are now considered the largest ethnic group in America (U.S. Census Bureau, 2010).
"],"dc:identifier":["https://aquila.usm.edu/masters_theses/155"],"dc:subject":["Hispanic American","Crisis Communication","Credibility","Trust","Culture","Source Similarity","Communication","Gender, Race, Sexuality, and Ethnicity in Communication","Social and Behavioral Sciences"],"dc:title":["A Cultural Consideration: Eliminating the Barriers in Order to Effectively Communicate Crises"],"thesis:degree_discipline":["Communication Studies"],"thesis:degree_level":["Masters Thesis"],"thesis:degree_name":["Master of Science (MS)"]},"updated_at":"2026-07-24T05:44:34Z"}