The role of hotel image and image congruence and their effects on repeat intention in the hotel industry

The primary objective of this study was to empirically determine the relationship between hotel image, image congruence and repeat intention of Las Vegas Hotels. The sample (N = 211) included customers of various hotels in Las Vegas. The data was collected on the Las Vegas Strip through self-administered surveys and was analyzed using Correlation, Analysis of Variance, and Regression. As previous research indicated that a favorable image led to repeat patronage, the findings from this study determined a significant effect of hotel image and image congruence on repeat intention. Some other interesting findings included variations in the effects of hotel image and image congruence on repeat intention for three different groups of hotels and gender. The findings from this study not only support the few resources available on hotel image, but can also be a good guide for future studies on image and intention in the hotel, hospitality and services industry.

Name thesis:degree_name

Master of Science (MS)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Hotel Administration

Grantor dc:publisher

University of Nevada, Las Vegas

Year

2003

Author dc:creator

• Lee, Grace S

Contributors dc:contributor

• Billy Bai

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Language dc:language

English

Identifier

https://oasis.library.unlv.edu/rtds/1490

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-2489