The role of hotel image and image congruence and their effects on repeat intention in the hotel industry
type: CreativeWork
description: The primary objective of this study was to empirically determine the relationship between hotel image, image congruence and repeat intention of Las Vegas Hotels. The sample (N = 211) included customers of various hotels in Las Vegas. The data was collected on the Las Vegas Strip through self-administered surveys and was analyzed using Correlation, Analysis of Variance, and Regression. As previous research indicated that a favorable image led to repeat patronage, the findings from this study determined a significant effect of hotel image and image congruence on repeat intention. Some other interesting findings included variations in the effects of hotel image and image congruence on repeat intention for three different groups of hotels and gender. The findings from this study not only support the few resources available on hotel image, but can also be a good guide for future studies on image and intention in the hotel, hospitality and services industry.
abstract: The primary objective of this study was to empirically determine the relationship between hotel image, image congruence and repeat intention of Las Vegas Hotels. The sample (N = 211) included customers of various hotels in Las Vegas. The data was collected on the Las Vegas Strip through self-administered surveys and was analyzed using Correlation, Analysis of Variance, and Regression. As previous research indicated that a favorable image led to repeat patronage, the findings from this study determined a significant effect of hotel image and image congruence on repeat intention. Some other interesting findings included variations in the effects of hotel image and image congruence on repeat intention for three different groups of hotels and gender. The findings from this study not only support the few resources available on hotel image, but can also be a good guide for future studies on image and intention in the hotel, hospitality and services industry.
author: Lee, Grace S
language: English
date published: 2003-01-01T08:00:00Z
date modified: 2026-07-24T05:25:33Z
provider: University of Nevada - Las Vegas
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Nevada, Las Vegas

PropertyValue
property ID: DOI
value: 10.25669/us0s-dqp9