An empirical analysis of the reasons why guests select and return to Las Vegas hotel/casino properties

The purpose of this thesis was to examine the reasons why guests select and return to Las Vegas hotel/casino properties. The study intended to investigate the importance of the host relationship in the guests' reasons for selection and return to a particular property; Current marketing research indicates that customer retention is directly related to satisfaction and individualized service experiences. For this reason, research topics were identified as relationship marketing, customer satisfaction versus retention, and loyalty management. Findings suggest that guests with hosts and guests without hosts tend to be comprised of the same demographic group. Casino guests with hosts demonstrated longer hours spent gambling per day; larger average wagers; and a tendency to play table games rather than slot machines. Finally, the importance of the host relationship was determined as low.

Name thesis:degree_name

Master of Science (MS)

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Hotel Administration

Grantor dc:publisher

University of Nevada, Las Vegas

Year

1998

Author dc:creator

• Kennedy, Eileen Nancy

Contributors dc:contributor

• Michael Petrillose

Statement dc:rights

• IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Identifier

https://oasis.library.unlv.edu/rtds/841

OAI identifier oai:identifier

oai:oasis.library.unlv.edu:rtds-1840