{"id":{"repo_id":"unlv","oai_identifier":"oai:oasis.library.unlv.edu:rtds-1840"},"canonical_url":"https://search.dev.ndltd.org/etd/unlv/oai:oasis.library.unlv.edu:rtds-1840","repository":{"repo_id":"unlv","name":"University of Nevada - Las Vegas","base_url":"https://oasis.library.unlv.edu/do/oai/"},"display":{"title":"An empirical analysis of the reasons why guests select and return to Las Vegas hotel/casino properties","abstract":"The purpose of this thesis was to examine the reasons why guests select and return to Las Vegas hotel/casino properties. The study intended to investigate the importance of the host relationship in the guests' reasons for selection and return to a particular property; Current marketing research indicates that customer retention is directly related to satisfaction and individualized service experiences. For this reason, research topics were identified as relationship marketing, customer satisfaction versus retention, and loyalty management. Findings suggest that guests with hosts and guests without hosts tend to be comprised of the same demographic group. Casino guests with hosts demonstrated longer hours spent gambling per day; larger average wagers; and a tendency to play table games rather than slot machines. Finally, the importance of the host relationship was determined as low.","abstract_html":"The purpose of this thesis was to examine the reasons why guests select and return to Las Vegas hotel/casino properties. The study intended to investigate the importance of the host relationship in the guests' reasons for selection and return to a particular property; Current marketing research indicates that customer retention is directly related to satisfaction and individualized service experiences. For this reason, research topics were identified as relationship marketing, customer satisfaction versus retention, and loyalty management. Findings suggest that guests with hosts and guests without hosts tend to be comprised of the same demographic group. Casino guests with hosts demonstrated longer hours spent gambling per day; larger average wagers; and a tendency to play table games rather than slot machines. Finally, the importance of the host relationship was determined as low.","abstract_has_math":false,"creators":["Kennedy, Eileen Nancy"],"institution":"University of Nevada, Las Vegas","degree_name":"Master of Science (MS)","degree_level":"Thesis","degree_discipline":"Hotel Administration","degree_department":null,"school":null,"contributors":["Michael Petrillose"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1998,"date_issued":"1998-01-01T08:00:00Z","date_published":"1998-01-01T08:00:00Z","updated_at":"2026-07-24T05:24:45Z","subjects":[],"languages":[],"rights":["IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/"],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["https://oasis.library.unlv.edu/rtds/841"],"render_values":[{"text":"https://oasis.library.unlv.edu/rtds/841","href":"https://oasis.library.unlv.edu/rtds/841","code":true}]}]},"links":{"outbound_url":"https://doi.org/10.25669/2kdr-67mi","outbound_label":"DOI","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Michael Petrillose"]},{"key":"dc:creator","label":"Author","values":["Kennedy, Eileen Nancy"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:publisher","label":"Institution","values":["University of Nevada, Las Vegas"]},{"key":"dc:type","label":"Dc Type","values":["Text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Hotel Administration"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science (MS)"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["IN COPYRIGHT. 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For this reason, research topics were identified as relationship marketing, customer satisfaction versus retention, and loyalty management. Findings suggest that guests with hosts and guests without hosts tend to be comprised of the same demographic group. Casino guests with hosts demonstrated longer hours spent gambling per day; larger average wagers; and a tendency to play table games rather than slot machines. Finally, the importance of the host relationship was determined as low."]},{"key":"dc:format","label":"Dc Format","values":["pdf"]},{"key":"dc:title","label":"Title","values":["An empirical analysis of the reasons why guests select and return to Las Vegas hotel/casino properties"]}]}],"canonical_facts":{"dc:contributor":["Michael Petrillose"],"dc:creator":["Kennedy, Eileen Nancy"],"dc:description.abstract":["The purpose of this thesis was to examine the reasons why guests select and return to Las Vegas hotel/casino properties. The study intended to investigate the importance of the host relationship in the guests' reasons for selection and return to a particular property; Current marketing research indicates that customer retention is directly related to satisfaction and individualized service experiences. For this reason, research topics were identified as relationship marketing, customer satisfaction versus retention, and loyalty management. Findings suggest that guests with hosts and guests without hosts tend to be comprised of the same demographic group. Casino guests with hosts demonstrated longer hours spent gambling per day; larger average wagers; and a tendency to play table games rather than slot machines. 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