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University of Illinois at Urbana-Champaign
Relationships Between Alternative Aspects of Advertising Intensity and Market Structure in Selected Product Categories
Abstract
dc:descriptionThe debate regarding the relationships between advertising and various indicants of market structure, and industry concentration in particular, has yet to be resolved despite a broad variety of studies.
Degree
thesis:*- Name thesis:degree_name
- Ph.D.
- Level thesis:degree_level
- Dissertation
- Discipline thesis:degree_discipline
- Speech Communication
- Grantor
- University of Illinois at Urbana-Champaign
- Year dc:date
- 2015
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Hovland, Roxanne
Subjects
dc:subject × 1Rights
- Language dc:language
- eng
Identifiers
dc:identifier.*- Identifier
- (UMI)AAI8409958
- OAI identifier oai:identifier
- oai:www.ideals.illinois.edu:2142/77274