Relationships Between Alternative Aspects of Advertising Intensity and Market Structure in Selected Product Categories
type: CreativeWork
description: The debate regarding the relationships between advertising and various indicants of market structure, and industry concentration in particular, has yet to be resolved despite a broad variety of studies.
abstract: The debate regarding the relationships between advertising and various indicants of market structure, and industry concentration in particular, has yet to be resolved despite a broad variety of studies.
author: Hovland, Roxanne
language: eng
keywords: Mass Communications
date published: 2015-05-13T15:38:13Z
date modified: 2026-07-22T22:26:10Z
provider: University of Illinois - Urbana-Champaign
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Illinois at Urbana-Champaign

PropertyValue
property ID: Handle
value: http://hdl.handle.net/2142/77274