Abstract
dc:description.abstract<p>Through the lens of modern rhetorical theory, this thesis investigates the changes that have occurred in the corporate culture of Nucor Steel. In the world of American manufacturing, Nucor is driving force behind public policy and industry standards. Since its success has been attributed by noted business analysts to its culture of discipline and performance, it has become the model for other organizations wishing to establish a similar cultural environment. When corporate texts are placed into conversation with theories of identity construction and power, a distinct culture-rhetoric emerges and offers a window into how corporate cultures are produced and reproduced.</p>
Degree
thesis:*- Name thesis:degree_name
- M.A.
- Level thesis:degree_level
- Campus Access Thesis
- Discipline thesis:degree_discipline
- English Language and Literatures
- Year
- 2010
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Stutler, Lynda Sleigher
- Contributors dc:contributor
-
- Pat J Gehrke
- Erik Doxtader
Subjects
dc:subject × 8Rights
dc:rights- Statement dc:rights
-
- © 2010, Lynda Sleigher Stutler
Identifiers
dc:identifier.*- Repository record dc:identifier
- https://scholarcommons.sc.edu/etd/1104
- OAI identifier oai:identifier
- oai:scholarcommons.sc.edu:etd-2105