Through the lens of modern rhetorical theory, this thesis investigates the changes that have occurred in the corporate culture of Nucor Steel. In the world of American manufacturing, Nucor is driving force behind public policy and industry standards. Since its success has been attributed by noted business analysts to its culture of discipline and performance, it has become the model for other organizations wishing to establish a similar cultural environment. When corporate texts are placed into conversation with theories of identity construction and power, a distinct culture-rhetoric emerges and offers a window into how corporate cultures are produced and reproduced.
","abstract_html":"<p>Through the lens of modern rhetorical theory, this thesis investigates the changes that have occurred in the corporate culture of Nucor Steel. In the world of American manufacturing, Nucor is driving force behind public policy and industry standards. Since its success has been attributed by noted business analysts to its culture of discipline and performance, it has become the model for other organizations wishing to establish a similar cultural environment. When corporate texts are placed into conversation with theories of identity construction and power, a distinct culture-rhetoric emerges and offers a window into how corporate cultures are produced and reproduced.</p>","abstract_has_math":false,"creators":["Stutler, Lynda Sleigher"],"institution":null,"degree_name":"M.A.","degree_level":"Campus Access Thesis","degree_discipline":"English Language and Literatures","degree_department":null,"school":null,"contributors":["Pat J Gehrke","Erik Doxtader"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2010,"date_issued":"2010-01-01T08:00:00Z","date_published":"2010-01-01T08:00:00Z","updated_at":"2026-07-24T04:37:08Z","subjects":["Arts and Humanities","English Language and Literature","Corporate culture","Culture","Nucor","Organizational culture","Rhetoric","Steel industry"],"languages":[],"rights":["© 2010, Lynda Sleigher Stutler"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://scholarcommons.sc.edu/etd/1104","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Pat J Gehrke","Erik Doxtader"]},{"key":"dc:creator","label":"Author","values":["Stutler, Lynda Sleigher"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_discipline","label":"Discipline","values":["English Language and Literatures"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Campus Access Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A."]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Arts and Humanities","English Language and Literature","Corporate culture","Culture","Nucor","Organizational culture","Rhetoric","Steel industry"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["© 2010, Lynda Sleigher Stutler"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://scholarcommons.sc.edu/etd/1104"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Through the lens of modern rhetorical theory, this thesis investigates the changes that have occurred in the corporate culture of Nucor Steel. In the world of American manufacturing, Nucor is driving force behind public policy and industry standards. Since its success has been attributed by noted business analysts to its culture of discipline and performance, it has become the model for other organizations wishing to establish a similar cultural environment. When corporate texts are placed into conversation with theories of identity construction and power, a distinct culture-rhetoric emerges and offers a window into how corporate cultures are produced and reproduced.
"]},{"key":"dc:title","label":"Title","values":["Nucor Steel: A Leader In Culture Manufacturing"]}]}],"canonical_facts":{"dc:contributor":["Pat J Gehrke","Erik Doxtader"],"dc:creator":["Stutler, Lynda Sleigher"],"dc:description.abstract":["Through the lens of modern rhetorical theory, this thesis investigates the changes that have occurred in the corporate culture of Nucor Steel. In the world of American manufacturing, Nucor is driving force behind public policy and industry standards. Since its success has been attributed by noted business analysts to its culture of discipline and performance, it has become the model for other organizations wishing to establish a similar cultural environment. When corporate texts are placed into conversation with theories of identity construction and power, a distinct culture-rhetoric emerges and offers a window into how corporate cultures are produced and reproduced.
"],"dc:identifier":["https://scholarcommons.sc.edu/etd/1104"],"dc:rights":["© 2010, Lynda Sleigher Stutler"],"dc:subject":["Arts and Humanities","English Language and Literature","Corporate culture","Culture","Nucor","Organizational culture","Rhetoric","Steel industry"],"dc:title":["Nucor Steel: A Leader In Culture Manufacturing"],"thesis:degree_discipline":["English Language and Literatures"],"thesis:degree_level":["Campus Access Thesis"],"thesis:degree_name":["M.A."]},"updated_at":"2026-07-24T04:37:08Z"}