Minor league basketball organizations: making them work

<p>Minor league basketball organizations have wilted under the competition's spotlight. These leagues tried to present fans with an entertaining alternative to professional sports.</p> <p>Minor league basketball's efforts to entertain fans have been unsuccessful. This study examines why these organizations have not succeeded. Through interviews, research and survey results potential solutions have been discovered.</p> <p>Eighty surveys were distributed to teams and executives from basketball organizations. The surveys obtained information on ticket prices, attendance and reasons why minor league basketball has struggled.</p> <p>The study revealed that minor league basketball suffers from a lack of leadership, fan interest and financial stability. Suggestions were made for minor league basketball organizations on how to succeed.</p>

Name thesis:degree_name

M.A. in Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations & Advertising

Year dc:date.available

2002

Author dc:creator

• Jones, Derek

Contributors dc:contributor

• Litwin, Larry

• Basketball teams
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/1460

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-2460