Minor league basketball organizations have wilted under the competition's spotlight. These leagues tried to present fans with an entertaining alternative to professional sports.
Minor league basketball's efforts to entertain fans have been unsuccessful. This study examines why these organizations have not succeeded. Through interviews, research and survey results potential solutions have been discovered.
Eighty surveys were distributed to teams and executives from basketball organizations. The surveys obtained information on ticket prices, attendance and reasons why minor league basketball has struggled.
The study revealed that minor league basketball suffers from a lack of leadership, fan interest and financial stability. Suggestions were made for minor league basketball organizations on how to succeed.
","abstract_html":"<p>Minor league basketball organizations have wilted under the competition's spotlight. These leagues tried to present fans with an entertaining alternative to professional sports.</p> <p>Minor league basketball's efforts to entertain fans have been unsuccessful. This study examines why these organizations have not succeeded. Through interviews, research and survey results potential solutions have been discovered.</p> <p>Eighty surveys were distributed to teams and executives from basketball organizations. The surveys obtained information on ticket prices, attendance and reasons why minor league basketball has struggled.</p> <p>The study revealed that minor league basketball suffers from a lack of leadership, fan interest and financial stability. Suggestions were made for minor league basketball organizations on how to succeed.</p>","abstract_has_math":false,"creators":["Jones, Derek"],"institution":null,"degree_name":"M.A. in Public Relations","degree_level":"Thesis","degree_discipline":"Public Relations & Advertising","degree_department":null,"school":null,"contributors":["Litwin, Larry"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2002,"date_issued":"2002-08-31T07:00:00Z","date_published":"2002-08-31T07:00:00Z","updated_at":"2026-07-24T04:14:32Z","subjects":["Basketball teams","Public Relations and Advertising"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://rdw.rowan.edu/etd/1460","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Litwin, Larry"]},{"key":"dc:creator","label":"Author","values":["Jones, Derek"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2016-05-16T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Public Relations & Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A. in Public Relations"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Basketball teams","Public Relations and Advertising"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://rdw.rowan.edu/etd/1460"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Minor league basketball organizations have wilted under the competition's spotlight. These leagues tried to present fans with an entertaining alternative to professional sports.
Minor league basketball's efforts to entertain fans have been unsuccessful. This study examines why these organizations have not succeeded. Through interviews, research and survey results potential solutions have been discovered.
Eighty surveys were distributed to teams and executives from basketball organizations. The surveys obtained information on ticket prices, attendance and reasons why minor league basketball has struggled.
The study revealed that minor league basketball suffers from a lack of leadership, fan interest and financial stability. Suggestions were made for minor league basketball organizations on how to succeed.
"]},{"key":"dc:title","label":"Title","values":["Minor league basketball organizations: making them work"]}]}],"canonical_facts":{"dc:contributor":["Litwin, Larry"],"dc:creator":["Jones, Derek"],"dc:date.available":["2016-05-16T07:00:00Z"],"dc:description.abstract":["Minor league basketball organizations have wilted under the competition's spotlight. These leagues tried to present fans with an entertaining alternative to professional sports.
Minor league basketball's efforts to entertain fans have been unsuccessful. This study examines why these organizations have not succeeded. Through interviews, research and survey results potential solutions have been discovered.
Eighty surveys were distributed to teams and executives from basketball organizations. The surveys obtained information on ticket prices, attendance and reasons why minor league basketball has struggled.
The study revealed that minor league basketball suffers from a lack of leadership, fan interest and financial stability. Suggestions were made for minor league basketball organizations on how to succeed.
"],"dc:identifier":["https://rdw.rowan.edu/etd/1460"],"dc:subject":["Basketball teams","Public Relations and Advertising"],"dc:title":["Minor league basketball organizations: making them work"],"thesis:degree_discipline":["Public Relations & Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.A. in Public Relations"]},"updated_at":"2026-07-24T04:14:32Z"}