Investor relations: defender of the faith at Commerce Bancorp

<p>The study's results will show that the investor relations department at Commerce Bancorp Inc. helped to minimize damage to the company following the indictments of two of its officials in a Philadelphia corruption probe.</p> <p>Primary and secondary research will show that Commerce's IR department helped the company during its crisis after June 30, 2004. Interviews with Commerce's IR director and two Wall Street analysts reveal that Commerce minimized the damage to its reputation and brand by communicating effectively with the financial community, a major constituency.</p> <p>A content analysis shows that Commerce conducted successful crisis communication despite an unusual amount of negative publicity for a company its size.</p>

Name thesis:degree_name

M.A. in Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations & Advertising

Year dc:date.available

2005

Author dc:creator

• Welitzkin, Paul H.

Contributors dc:contributor

• FitzGerald, Suzanne Sparks

• Corporations--Investor relations; Public relations and law
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/1092

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-2092