The study's results will show that the investor relations department at Commerce Bancorp Inc. helped to minimize damage to the company following the indictments of two of its officials in a Philadelphia corruption probe.
Primary and secondary research will show that Commerce's IR department helped the company during its crisis after June 30, 2004. Interviews with Commerce's IR director and two Wall Street analysts reveal that Commerce minimized the damage to its reputation and brand by communicating effectively with the financial community, a major constituency.
A content analysis shows that Commerce conducted successful crisis communication despite an unusual amount of negative publicity for a company its size.
","abstract_html":"<p>The study's results will show that the investor relations department at Commerce Bancorp Inc. helped to minimize damage to the company following the indictments of two of its officials in a Philadelphia corruption probe.</p> <p>Primary and secondary research will show that Commerce's IR department helped the company during its crisis after June 30, 2004. Interviews with Commerce's IR director and two Wall Street analysts reveal that Commerce minimized the damage to its reputation and brand by communicating effectively with the financial community, a major constituency.</p> <p>A content analysis shows that Commerce conducted successful crisis communication despite an unusual amount of negative publicity for a company its size.</p>","abstract_has_math":false,"creators":["Welitzkin, Paul H."],"institution":null,"degree_name":"M.A. in Public Relations","degree_level":"Thesis","degree_discipline":"Public Relations & Advertising","degree_department":null,"school":null,"contributors":["FitzGerald, Suzanne Sparks"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2005,"date_issued":"2005-06-01T07:00:00Z","date_published":"2005-06-01T07:00:00Z","updated_at":"2026-07-24T04:13:58Z","subjects":["Corporations--Investor relations; Public relations and law","Public Relations and Advertising"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://rdw.rowan.edu/etd/1092","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["FitzGerald, Suzanne Sparks"]},{"key":"dc:creator","label":"Author","values":["Welitzkin, Paul H."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2016-04-19T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Public Relations & Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A. in Public Relations"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Corporations--Investor relations; Public relations and law","Public Relations and Advertising"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://rdw.rowan.edu/etd/1092"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The study's results will show that the investor relations department at Commerce Bancorp Inc. helped to minimize damage to the company following the indictments of two of its officials in a Philadelphia corruption probe.
Primary and secondary research will show that Commerce's IR department helped the company during its crisis after June 30, 2004. Interviews with Commerce's IR director and two Wall Street analysts reveal that Commerce minimized the damage to its reputation and brand by communicating effectively with the financial community, a major constituency.
A content analysis shows that Commerce conducted successful crisis communication despite an unusual amount of negative publicity for a company its size.
"]},{"key":"dc:title","label":"Title","values":["Investor relations: defender of the faith at Commerce Bancorp"]}]}],"canonical_facts":{"dc:contributor":["FitzGerald, Suzanne Sparks"],"dc:creator":["Welitzkin, Paul H."],"dc:date.available":["2016-04-19T07:00:00Z"],"dc:description.abstract":["The study's results will show that the investor relations department at Commerce Bancorp Inc. helped to minimize damage to the company following the indictments of two of its officials in a Philadelphia corruption probe.
Primary and secondary research will show that Commerce's IR department helped the company during its crisis after June 30, 2004. Interviews with Commerce's IR director and two Wall Street analysts reveal that Commerce minimized the damage to its reputation and brand by communicating effectively with the financial community, a major constituency.
A content analysis shows that Commerce conducted successful crisis communication despite an unusual amount of negative publicity for a company its size.
"],"dc:identifier":["https://rdw.rowan.edu/etd/1092"],"dc:subject":["Corporations--Investor relations; Public relations and law","Public Relations and Advertising"],"dc:title":["Investor relations: defender of the faith at Commerce Bancorp"],"thesis:degree_discipline":["Public Relations & Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.A. in Public Relations"]},"updated_at":"2026-07-24T04:13:58Z"}