Using public relations techniques to market organic food: understanding consumer buying behavior

The purposes of this research were to determine which consumers tend to purchase fresh organic food and which consumers tend to purchase packaged organic food, which type of messaging organic food distributors rely on to entice customers and which messages work most effectively to promote organic food consumption, and which channels different organic consumers use to gain knowledge about organic food. Implications for organic food marketing are discussed.

Name thesis:degree_name

M.A. Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations/Advertising

Year dc:date.available

2012

Author dc:creator

• Girone, Catherine

Contributors dc:contributor

• FitzGerald, Suzanne

• Marketing; Natural foods
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/198

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-1197