{"id":{"repo_id":"rowan","oai_identifier":"oai:rdw.rowan.edu:etd-1197"},"canonical_url":"https://search.dev.ndltd.org/etd/rowan/oai:rdw.rowan.edu:etd-1197","repository":{"repo_id":"rowan","name":"Rowan University","base_url":"https://rdw.rowan.edu/do/oai/"},"display":{"title":"Using public relations techniques to market organic food: understanding consumer buying behavior","abstract":"The purposes of this research were to determine which consumers tend to purchase fresh organic food and which consumers tend to purchase packaged organic food, which type of messaging organic food distributors rely on to entice customers and which messages work most effectively to promote organic food consumption, and which channels different organic consumers use to gain knowledge about organic food. Implications for organic food marketing are discussed.","abstract_html":"The purposes of this research were to determine which consumers tend to purchase fresh organic food and which consumers tend to purchase packaged organic food, which type of messaging organic food distributors rely on to entice customers and which messages work most effectively to promote organic food consumption, and which channels different organic consumers use to gain knowledge about organic food. Implications for organic food marketing are discussed.","abstract_has_math":false,"creators":["Girone, Catherine"],"institution":null,"degree_name":"M.A. Public Relations","degree_level":"Thesis","degree_discipline":"Public Relations/Advertising","degree_department":null,"school":null,"contributors":["FitzGerald, Suzanne"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2012,"date_issued":"2012-09-13T07:00:00Z","date_published":"2012-09-13T07:00:00Z","updated_at":"2026-07-24T04:12:56Z","subjects":["Marketing; Natural foods","Public Relations and Advertising"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://rdw.rowan.edu/etd/198","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["FitzGerald, Suzanne"]},{"key":"dc:creator","label":"Author","values":["Girone, Catherine"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2020-03-03T19:58:47Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Public Relations/Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A. Public Relations"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Marketing; Natural foods","Public Relations and Advertising"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://rdw.rowan.edu/etd/198"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The purposes of this research were to determine which consumers tend to purchase fresh organic food and which consumers tend to purchase packaged organic food, which type of messaging organic food distributors rely on to entice customers and which messages work most effectively to promote organic food consumption, and which channels different organic consumers use to gain knowledge about organic food. Implications for organic food marketing are discussed."]},{"key":"dc:title","label":"Title","values":["Using public relations techniques to market organic food: understanding consumer buying behavior"]}]}],"canonical_facts":{"dc:contributor":["FitzGerald, Suzanne"],"dc:creator":["Girone, Catherine"],"dc:date.available":["2020-03-03T19:58:47Z"],"dc:description.abstract":["The purposes of this research were to determine which consumers tend to purchase fresh organic food and which consumers tend to purchase packaged organic food, which type of messaging organic food distributors rely on to entice customers and which messages work most effectively to promote organic food consumption, and which channels different organic consumers use to gain knowledge about organic food. Implications for organic food marketing are discussed."],"dc:identifier":["https://rdw.rowan.edu/etd/198"],"dc:subject":["Marketing; Natural foods","Public Relations and Advertising"],"dc:title":["Using public relations techniques to market organic food: understanding consumer buying behavior"],"thesis:degree_discipline":["Public Relations/Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.A. Public Relations"]},"updated_at":"2026-07-24T04:12:56Z"}