Influence of social media networks on corporate communication strategies

This study examined the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing experts. Survey participants provided data about the extent of use of social media networks in corporate marketing and communication strategies and their effectiveness. The findings show that the majority of corporate marketing strategies (77%) incorporate the use of social media. The social media networks are also viewed as an effective means of communication.

Name thesis:degree_name

M.A. Public Relations

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Public Relations/Advertising

Year dc:date.available

2012

Author dc:creator

• Majewski, Sylwia

Contributors dc:contributor

• Basso, Joseph

• Online social networks; Marketing
• Public Relations and Advertising

Repository record dc:identifier

https://rdw.rowan.edu/etd/143

OAI identifier oai:identifier

oai:rdw.rowan.edu:etd-1142