{"id":{"repo_id":"rowan","oai_identifier":"oai:rdw.rowan.edu:etd-1142"},"canonical_url":"https://search.dev.ndltd.org/etd/rowan/oai:rdw.rowan.edu:etd-1142","repository":{"repo_id":"rowan","name":"Rowan University","base_url":"https://rdw.rowan.edu/do/oai/"},"display":{"title":"Influence of social media networks on corporate communication strategies","abstract":"This study examined the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing experts. Survey participants provided data about the extent of use of social media networks in corporate marketing and communication strategies and their effectiveness. The findings show that the majority of corporate marketing strategies (77%) incorporate the use of social media. The social media networks are also viewed as an effective means of communication.","abstract_html":"This study examined the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing experts. Survey participants provided data about the extent of use of social media networks in corporate marketing and communication strategies and their effectiveness. The findings show that the majority of corporate marketing strategies (77%) incorporate the use of social media. The social media networks are also viewed as an effective means of communication.","abstract_has_math":false,"creators":["Majewski, Sylwia"],"institution":null,"degree_name":"M.A. Public Relations","degree_level":"Thesis","degree_discipline":"Public Relations/Advertising","degree_department":null,"school":null,"contributors":["Basso, Joseph"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2012,"date_issued":"2012-07-31T07:00:00Z","date_published":"2012-07-31T07:00:00Z","updated_at":"2026-07-24T04:12:56Z","subjects":["Online social networks; Marketing","Public Relations and Advertising"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://rdw.rowan.edu/etd/143","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Basso, Joseph"]},{"key":"dc:creator","label":"Author","values":["Majewski, Sylwia"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2020-03-03T19:58:43Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Public Relations/Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A. Public Relations"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Online social networks; Marketing","Public Relations and Advertising"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://rdw.rowan.edu/etd/143"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study examined the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing experts. Survey participants provided data about the extent of use of social media networks in corporate marketing and communication strategies and their effectiveness. The findings show that the majority of corporate marketing strategies (77%) incorporate the use of social media. The social media networks are also viewed as an effective means of communication."]},{"key":"dc:title","label":"Title","values":["Influence of social media networks on corporate communication strategies"]}]}],"canonical_facts":{"dc:contributor":["Basso, Joseph"],"dc:creator":["Majewski, Sylwia"],"dc:date.available":["2020-03-03T19:58:43Z"],"dc:description.abstract":["This study examined the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing experts. Survey participants provided data about the extent of use of social media networks in corporate marketing and communication strategies and their effectiveness. The findings show that the majority of corporate marketing strategies (77%) incorporate the use of social media. The social media networks are also viewed as an effective means of communication."],"dc:identifier":["https://rdw.rowan.edu/etd/143"],"dc:subject":["Online social networks; Marketing","Public Relations and Advertising"],"dc:title":["Influence of social media networks on corporate communication strategies"],"thesis:degree_discipline":["Public Relations/Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.A. Public Relations"]},"updated_at":"2026-07-24T04:12:56Z"}