Essays on pricing of cardinality bundles

<p>This dissertation studies the pricing of cardinality bundles, where firms set prices that depend only on the size of the purchased bundle, a practice that is increasingly being adopted by industry. The first essay develops a fast combinatorial technique to obtain the optimal prices for cardinality bundles. The second essay extend the basic model to solve the problem when there exists fixed costs or economies of scale. The third essay relax a key assumption in cardinality bundling literature, which restricts each consumer to purchase no more than one bundle.</p>

Name thesis:degree_name

Doctor of Philosophy (PhD)

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Management

Year

2014

Author dc:creator

• Wu, Jianqing

Contributors dc:contributor

• Karthik Kannan
• Prabuddha De
• Subramanian Balachander

• Business Administration, Management, and Operations

Repository record dc:identifier

https://docs.lib.purdue.edu/open_access_dissertations/393

OAI identifier oai:identifier

oai:docs.lib.purdue.edu:open_access_dissertations-1577