This dissertation studies the pricing of cardinality bundles, where firms set prices that depend only on the size of the purchased bundle, a practice that is increasingly being adopted by industry. The first essay develops a fast combinatorial technique to obtain the optimal prices for cardinality bundles. The second essay extend the basic model to solve the problem when there exists fixed costs or economies of scale. The third essay relax a key assumption in cardinality bundling literature, which restricts each consumer to purchase no more than one bundle.
","abstract_html":"<p>This dissertation studies the pricing of cardinality bundles, where firms set prices that depend only on the size of the purchased bundle, a practice that is increasingly being adopted by industry. The first essay develops a fast combinatorial technique to obtain the optimal prices for cardinality bundles. The second essay extend the basic model to solve the problem when there exists fixed costs or economies of scale. The third essay relax a key assumption in cardinality bundling literature, which restricts each consumer to purchase no more than one bundle.</p>","abstract_has_math":false,"creators":["Wu, Jianqing"],"institution":null,"degree_name":"Doctor of Philosophy (PhD)","degree_level":"Dissertation","degree_discipline":"Management","degree_department":null,"school":null,"contributors":["Karthik Kannan","Prabuddha De","Subramanian Balachander"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2014,"date_issued":"2014-10-01T07:00:00Z","date_published":"2014-10-01T07:00:00Z","updated_at":"2026-07-24T03:53:41Z","subjects":["Business Administration, Management, and Operations"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://docs.lib.purdue.edu/open_access_dissertations/393","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Karthik Kannan","Prabuddha De","Subramanian Balachander"]},{"key":"dc:creator","label":"Author","values":["Wu, Jianqing"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_discipline","label":"Discipline","values":["Management"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Doctor of Philosophy (PhD)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Business Administration, Management, and Operations"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://docs.lib.purdue.edu/open_access_dissertations/393"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This dissertation studies the pricing of cardinality bundles, where firms set prices that depend only on the size of the purchased bundle, a practice that is increasingly being adopted by industry. The first essay develops a fast combinatorial technique to obtain the optimal prices for cardinality bundles. The second essay extend the basic model to solve the problem when there exists fixed costs or economies of scale. The third essay relax a key assumption in cardinality bundling literature, which restricts each consumer to purchase no more than one bundle.
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