Análisis de la estructura narrativa empleada por el gobierno peruano en las campañas de comunicación sobre prevención del COVID-19

The covid-19 pandemic has meant an unprecedented health and economic crisis for Peru, for which the government was obliged to develop different communication campaigns to encourage all the preventive measures on the Peruvian society. This research analyzed the narrative structure of two communication campaigns issued by the Peruvian government during the pandemic stage through content analysis and interviews with the target audience. It was concluded that in the narrative of these campaigns, messages with a fearful, threatening and informative approach were prioritized, which generated a low level of identification and emotion in the audience.

Name thesis:degree_name

Licenciado en Comunicación

Level thesis:degree_level

Título Profesional

Discipline thesis:degree_discipline

Comunicación

Grantor dc:publisher

Universidad de Lima

Year dc:date.issued

2022

Author dc:creator

• Chávez Hinojosa, Luis Alvaro

Advisor dc:contributor.advisor

• Busse Cárdenas, Peter

• Comunicación en gestión de crisis
• Comunicación en la administración pública
• Comunicación en salud
• Pandemias
• Communication in crisis management
• Communication in public administration
• Health communication
• Pandemics
• COVID-19

Statement dc:rights

• info:eu-repo/semantics/openAccess

Licence dc:rights.uri

• https://creativecommons.org/licenses/by-nc-sa/4.0/

Language dc:language.iso

spa

Handle dc:identifier.uri

https://hdl.handle.net/20.500.12724/17476

OAI identifier oai:identifier

oai:repositorio.ulima.edu.pe:20.500.12724/17476