{"id":{"repo_id":"lima","oai_identifier":"oai:repositorio.ulima.edu.pe:20.500.12724/17476"},"canonical_url":"https://search.dev.ndltd.org/etd/lima/oai:repositorio.ulima.edu.pe:20.500.12724/17476","repository":{"repo_id":"lima","name":"Universidad de Lima","base_url":"https://repositorio.ulima.edu.pe/oai/request"},"display":{"title":"Análisis de la estructura narrativa empleada por el gobierno peruano en las campañas de comunicación sobre prevención del COVID-19","abstract":"The covid-19 pandemic has meant an unprecedented health and economic crisis for Peru, for which the government was obliged to develop different communication campaigns to encourage all the preventive measures on the Peruvian society. This research analyzed the narrative structure of two communication campaigns issued by the Peruvian government during the pandemic stage through content analysis and interviews with the target audience. It was concluded that in the narrative of these campaigns, messages with a fearful, threatening and informative approach were prioritized, which generated a low level of identification and emotion in the audience.","abstract_html":"The covid-19 pandemic has meant an unprecedented health and economic crisis for Peru, for which the government was obliged to develop different communication campaigns to encourage all the preventive measures on the Peruvian society. This research analyzed the narrative structure of two communication campaigns issued by the Peruvian government during the pandemic stage through content analysis and interviews with the target audience. 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This research analyzed the narrative structure of two communication campaigns issued by the Peruvian government during the pandemic stage through content analysis and interviews with the target audience. It was concluded that in the narrative of these campaigns, messages with a fearful, threatening and informative approach were prioritized, which generated a low level of identification and emotion in the audience.","La pandemia de covid-19 ha significado una crisis sanitaria y económica sin precedentes para el Perú, por lo que el gobierno se vio obligado a elaborar diferentes campañas de comunicación para incentivar las medidas de prevención en la sociedad peruana. Este estudio analizó la estructura narrativa de dos campañas de comunicación emitidas por el gobierno durante la etapa de pandemia, mediante un trabajo de análisis de contenido y entrevistas al público objetivo. Se concluyó que en la narrativa de estas campañas se priorizaron mensajes con un enfoque de miedo, amenazante e informativo, lo que generó un bajo nivel de identificación y emotividad en la audiencia."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:source","label":"Dc Source","values":["Repositorio Institucional - Ulima","Universidad de Lima"]},{"key":"dc:title","label":"Title","values":["Análisis de la estructura narrativa empleada por el gobierno peruano en las campañas de comunicación sobre prevención del COVID-19"]}]}],"canonical_facts":{"dc:contributor.advisor":["Busse Cárdenas, Peter"],"dc:creator":["Chávez Hinojosa, Luis Alvaro"],"dc:date.accessioned":["2023-01-26T15:29:36Z"],"dc:date.available":["2023-01-26T15:29:36Z"],"dc:date.issued":["2022"],"dc:description.abstract":["The covid-19 pandemic has meant an unprecedented health and economic crisis for Peru, for which the government was obliged to develop different communication campaigns to encourage all the preventive measures on the Peruvian society. 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