Iowa State University
Branding and the Democratic Party: a design methodology case study
Abstract
dc:description.abstract<p>The objective of this thesis is to take a topic that is relevant to graphic design, branding, and apply it to an organization. The Democratic Party was chosen for two reasons. One reason is that there has been criticism that the Party lacks focus. The second reason is that it is an election year and the Iowa Caucus process provided access to explore the subject. This thesis set out to determine if the Democratic Party can be branded and, if so, what is its brand? The thesis begins with a discussion of the complexity of branding. The methodology is a combination of quantitative and qualitative analysis using a self-administered questionnaire, participant observation, and personal interviews. From the results a conclusion is drawn that addresses branding and the Democratic Party.</p>
Degree
thesis:*- Name thesis:degree_name
- Master of Fine Arts
- Level thesis:degree_level
- thesis
- Discipline thesis:degree_discipline
- Graphic Design
- Department dc:contributor.department
- Department of Graphic Design
- Year dc:date.issued
- 2004
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Fredrickson, Lara
Rights
- Language dc:language.iso
- en
Identifiers
dc:identifier.*- Identifier
- archive/lib.dr.iastate.edu/rtd/20417/
- OAI identifier oai:identifier
- oai:dr.lib.iastate.edu:20.500.12876/97784