The objective of this thesis is to take a topic that is relevant to graphic design, branding, and apply it to an organization. The Democratic Party was chosen for two reasons. One reason is that there has been criticism that the Party lacks focus. The second reason is that it is an election year and the Iowa Caucus process provided access to explore the subject. This thesis set out to determine if the Democratic Party can be branded and, if so, what is its brand? The thesis begins with a discussion of the complexity of branding. The methodology is a combination of quantitative and qualitative analysis using a self-administered questionnaire, participant observation, and personal interviews. From the results a conclusion is drawn that addresses branding and the Democratic Party.
","abstract_html":"<p>The objective of this thesis is to take a topic that is relevant to graphic design, branding, and apply it to an organization. The Democratic Party was chosen for two reasons. One reason is that there has been criticism that the Party lacks focus. The second reason is that it is an election year and the Iowa Caucus process provided access to explore the subject. This thesis set out to determine if the Democratic Party can be branded and, if so, what is its brand? The thesis begins with a discussion of the complexity of branding. The methodology is a combination of quantitative and qualitative analysis using a self-administered questionnaire, participant observation, and personal interviews. From the results a conclusion is drawn that addresses branding and the Democratic Party.</p>","abstract_has_math":false,"creators":["Fredrickson, Lara"],"institution":null,"degree_name":"Master of Fine Arts","degree_level":"thesis","degree_discipline":"Graphic Design","degree_department":"Department of Graphic Design","school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2004,"date_issued":"2004-01-01","date_published":"2004-01-01","updated_at":"2026-07-24T02:39:07Z","subjects":[],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.31274/rtd-20201023-91"],"render_values":[{"text":"https://doi.org/10.31274/rtd-20201023-91","href":"https://doi.org/10.31274/rtd-20201023-91","code":true}]},{"key":"dc:identifier","label":"Identifier","values":["archive/lib.dr.iastate.edu/rtd/20417/"],"render_values":[{"text":"archive/lib.dr.iastate.edu/rtd/20417/","href":null,"code":true}]}]},"links":{"outbound_url":"https://dr.lib.iastate.edu/handle/20.500.12876/97784","outbound_label":"Repository record","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.department","label":"Department","values":["Department of Graphic Design"]},{"key":"dc:creator","label":"Author","values":["Fredrickson, Lara"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2020-11-06T02:23:57.000"]},{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2021-02-26T08:52:41Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2021-02-26T08:52:41Z"]},{"key":"dc:date.issued","label":"Date","values":["2004-01-01"]},{"key":"dc:type","label":"Dc Type","values":["thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Graphic Design"]},{"key":"thesis:degree_level","label":"Degree Level","values":["thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Fine Arts"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["archive/lib.dr.iastate.edu/rtd/20417/"]},{"key":"dc:identifier.doi","label":"DOI","values":["https://doi.org/10.31274/rtd-20201023-91"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://dr.lib.iastate.edu/handle/20.500.12876/97784"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The objective of this thesis is to take a topic that is relevant to graphic design, branding, and apply it to an organization. The Democratic Party was chosen for two reasons. One reason is that there has been criticism that the Party lacks focus. The second reason is that it is an election year and the Iowa Caucus process provided access to explore the subject. This thesis set out to determine if the Democratic Party can be branded and, if so, what is its brand? The thesis begins with a discussion of the complexity of branding. The methodology is a combination of quantitative and qualitative analysis using a self-administered questionnaire, participant observation, and personal interviews. From the results a conclusion is drawn that addresses branding and the Democratic Party.
"]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Branding and the Democratic Party: a design methodology case study"]}]}],"canonical_facts":{"dc:contributor.department":["Department of Graphic Design"],"dc:creator":["Fredrickson, Lara"],"dc:date":["2020-11-06T02:23:57.000"],"dc:date.accessioned":["2021-02-26T08:52:41Z"],"dc:date.available":["2021-02-26T08:52:41Z"],"dc:date.issued":["2004-01-01"],"dc:description.abstract":["The objective of this thesis is to take a topic that is relevant to graphic design, branding, and apply it to an organization. The Democratic Party was chosen for two reasons. One reason is that there has been criticism that the Party lacks focus. The second reason is that it is an election year and the Iowa Caucus process provided access to explore the subject. This thesis set out to determine if the Democratic Party can be branded and, if so, what is its brand? The thesis begins with a discussion of the complexity of branding. The methodology is a combination of quantitative and qualitative analysis using a self-administered questionnaire, participant observation, and personal interviews. From the results a conclusion is drawn that addresses branding and the Democratic Party.
"],"dc:format.mimetype":["application/pdf"],"dc:identifier":["archive/lib.dr.iastate.edu/rtd/20417/"],"dc:identifier.doi":["https://doi.org/10.31274/rtd-20201023-91"],"dc:identifier.uri":["https://dr.lib.iastate.edu/handle/20.500.12876/97784"],"dc:language.iso":["en"],"dc:title":["Branding and the Democratic Party: a design methodology case study"],"dc:type":["thesis"],"thesis:degree_discipline":["Graphic Design"],"thesis:degree_level":["thesis"],"thesis:degree_name":["Master of Fine Arts"]},"updated_at":"2026-07-24T02:39:07Z"}