The Effects of Bullwhip on Item-Level Performance

<p>This research investigates how information and material distortions affect operational and financial performance aspects of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins and inventory levels are tested and reported.</p>

Name thesis:degree_name

Doctor of Philosophy in Logistics and Supply Chain Management (Ph.D.)

Level thesis:degree_level

Dissertation (restricted to Georgia Southern)

Discipline thesis:degree_discipline

Department of Marketing and Logistics

Year dc:date.available

2015

Author dc:creator

• Ayala, Cesar

Contributors dc:contributor

• Alan Mackelprang
• Geoffrey Dick

• Bullwhip effect
• Inventory management
• Performance measurement
• Empirical methods
• Simultaneous System of Equations
• Operations and Supply Chain Management

Repository record dc:identifier

https://digitalcommons.georgiasouthern.edu/etd/1235

OAI identifier oai:identifier

oai:digitalcommons.georgiasouthern.edu:etd-2301