This research investigates how information and material distortions affect operational and financial performance aspects of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins and inventory levels are tested and reported.
","abstract_html":"<p>This research investigates how information and material distortions affect operational and financial performance aspects of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins and inventory levels are tested and reported.</p>","abstract_has_math":false,"creators":["Ayala, Cesar"],"institution":null,"degree_name":"Doctor of Philosophy in Logistics and Supply Chain Management (Ph.D.)","degree_level":"Dissertation (restricted to Georgia Southern)","degree_discipline":"Department of Marketing and Logistics","degree_department":null,"school":null,"contributors":["Alan Mackelprang","Geoffrey Dick"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-01-01T08:00:00Z","date_published":"2015-01-01T08:00:00Z","updated_at":"2026-07-24T02:28:22Z","subjects":["Bullwhip effect","Inventory management","Performance measurement","Empirical methods","Simultaneous System of Equations","Operations and Supply Chain Management"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digitalcommons.georgiasouthern.edu/etd/1235","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Alan Mackelprang","Geoffrey Dick"]},{"key":"dc:creator","label":"Author","values":["Ayala, Cesar"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2020-04-08T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Department of Marketing and Logistics"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation (restricted to Georgia Southern)"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Doctor of Philosophy in Logistics and Supply Chain Management (Ph.D.)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Bullwhip effect","Inventory management","Performance measurement","Empirical methods","Simultaneous System of Equations","Operations and Supply Chain Management"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://digitalcommons.georgiasouthern.edu/etd/1235"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This research investigates how information and material distortions affect operational and financial performance aspects of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins and inventory levels are tested and reported.
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"],"dc:identifier":["https://digitalcommons.georgiasouthern.edu/etd/1235"],"dc:source":["Ayala, C. (2015). The Effects of Bullwhip on Item-Level Performance (Doctoral dissertation). Retrieved from Georgia Southern University Digital Commons Database. (Accession No. #2301)"],"dc:subject":["Bullwhip effect","Inventory management","Performance measurement","Empirical methods","Simultaneous System of Equations","Operations and Supply Chain Management"],"dc:title":["The Effects of Bullwhip on Item-Level Performance"],"thesis:degree_discipline":["Department of Marketing and Logistics"],"thesis:degree_level":["Dissertation (restricted to Georgia Southern)"],"thesis:degree_name":["Doctor of Philosophy in Logistics and Supply Chain Management (Ph.D.)"]},"updated_at":"2026-07-24T02:28:22Z"}