MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΤΩΝ ΚΡΟΥΑΖΙΕΡΩΝ (ΓΙΑ ΟΤΙ ΑΦΟΡΑ ΤΗΝ ΕΛΛΑΔΑ)

Hasan, Syed

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Athens University Economics and Business (AUEB)

MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΤΩΝ ΚΡΟΥΑΖΙΕΡΩΝ (ΓΙΑ ΟΤΙ ΑΦΟΡΑ ΤΗΝ ΕΛΛΑΔΑ)

dc:creator Hasan, Syed

dc:date1986

Abstract

dc:description

THIS THESIS EXAMINES THE MARKETING OF CRUISE SERVICES WITH REFERENCE TO GREECE. IT ANALYSES THE MARKETING POLICIES PURSUED AT PRESENT BY GREEK CRUISE OPERATIONS AND IDENTIFIES THEIR KEY PROBLEMS. IT THEN PROCEEDS TO PROPOSE POLICY CHANGES IN KEY AREAS OF THE MARKETING MIX, SUCH AS PRICING, DISTRIBUTION AND SERVICE.

Degree

thesis:*

Grantor dc:publisher: Athens University Economics and Business (AUEB)
Year dc:date: 1986

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Hasan, Syed

Subjects

dc:subject × 13

Rights

Language dc:language: gre

Identifiers

dc:identifier.*

Identifier: 10.12681/eadd/0241
OAI identifier oai:identifier: oai:10442/0241

Chain of custody

source

Harvested from: Greek National Archive of PhD Theses
Base URL: phdtheses.ekt.gr/eadd_oai/request
Last updated: 2026-07-24
Source record: OAI-PMH GetRecord

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citation

Hasan, Syed. MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΤΩΝ ΚΡΟΥΑΖΙΕΡΩΝ (ΓΙΑ ΟΤΙ ΑΦΟΡΑ ΤΗΝ ΕΛΛΑΔΑ). Athens University Economics and Business (AUEB), 1986. http://hdl.handle.net/10442/hedi/0241

MARKETING ΤΩΝ ΥΠΗΡΕΣΙΩΝ ΤΩΝ ΚΡΟΥΑΖΙΕΡΩΝ (ΓΙΑ ΟΤΙ ΑΦΟΡΑ ΤΗΝ ΕΛΛΑΔΑ)

Abstract

Degree

Author and committee

Subjects

Rights

Identifiers

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