The Responsible Project

<p>The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.</p>

Name thesis:degree_name

M.A.

Level thesis:degree_level

Masters Thesis

Year dc:date.available

2017

Author dc:creator

• Jackson, Shannon N.

Contributors dc:contributor

• Rodney Buxton, Ph.D.
• Renee Botta, Ph.D.
• Rodney Buxton
• Derigan Silver
• Margaret Thompson

• Corporate social responsibility
• Social media
• Non-profit organizations
• Communication Technology and New Media
• Film and Media Studies
• Mass Communication
• Public Relations and Advertising

Statement dc:rights

• <p>Copyright is held by the author. User is responsible for all copyright compliance.</p>

Language dc:language

en

Repository record dc:identifier

https://digitalcommons.du.edu/etd/1332

OAI identifier oai:identifier

oai:digitalcommons.du.edu:etd-2332